Google Business Profiles allow businesses to create a featured presence on Google and provide important information about their services, location, and contact details. These profiles are often one of the first things customers see when searching for a business on Google, making it an important tool for local SEO. By optimizing your profile with not only a list of the services you offer, but also a custom description of each, you can boost your visibility, attract more customers, and ultimately improve your local SEO.
In this blog, we will discuss why you should customize the service descriptions on your Google Business Profile and how Boston Web Marketing can help with our digital marketing services.
What Is a Google Business Profile?
As mentioned above, a Google Business Profile is a listing you can create on Google My Business to showcase your business information, services, and location. It appears on the right-hand side of Google search results when someone searches for your business or related keywords. Here, searchers can easily access your contact information, website, reviews, and more.
Why Is It Important to Optimize a Google Business Profile?
Since these profiles are highly visible when they appear, it is essential to ensure that your Google Business Profile is fully optimized. This means providing accurate and up-to-date information about your hours, services, and location. When these profiles are optimized, they are more easily read by search engines, which can help your business appear higher in local search results. They can also provide important conversion information to potential customers, such as contact details and booking links.
How Can You Customize the Services & Descriptions for Your Business’s Google Profile?
Recently, Google added a feature that allows you to add custom descriptions to your business’s Google profile. This is a great opportunity to showcase the unique services and products that your business offers.
To customize your Google profile, follow these steps:
- Search for your business, or click on the profile from the Google Business Profile Manager, to access your business’s profile.
- Click on the “Edit Services” tab that appears in the list of action options.
- Add any services that are not already listed.
- Click on the service you wish to edit, and a new window will appear, allowing you to customize the details, including name, price range, and description.
- Once you have completed your edits, click “Save” to update your profile.
How Does Customizing Google Services Improve Organic Traffic?
If you are looking to increase organic traffic for specific queries related to your business, customizing Google My Business services can significantly help. By including all the information, you are allowing Google to read more about your business and understand it better. This can lead to a higher ranking in search results, making it easier for potential customers to find you. With better visibility, your website is more likely to receive clicks and visits from interested users.
Get Professional Help Optimizing Your Google My Business & Organic Traffic with the Top-Rated Digital Marketing Agency in Boston, MA
At Boston Web Marketing, we specialize in helping businesses of all sizes improve their online presence through effective digital marketing strategies. We continually stay up-to-date with the latest SEO techniques to ensure our clients’ websites rank high in search results and drive organic traffic. From on-page content creation to Google My Business optimization, we have the tools and knowledge to help your business succeed.
To learn more and get started today, contact us online or call 857.596.0096.