When optimizing content for SEO, users may look to using a “content score checker”, which grades content based on its readability for search engines. While these checkers can significantly improve content, from structure to conciseness, can their “high scores” also lead to higher website rankings? According to findings from a recent Ahrefs blog, probably not. After surveying 20 keywords, the company found that there were “weak correlations” between high ranking websites and high “content scores.”
Here’s How You Can Use Content Score Checkers to Your Advantage:
- They can help you determine “holes” in topic coverage. If you’re receiving a low “content score,” this could be because the subject you’re writing about has already been extensively covered. With the checker, you can look for new angles to cover the subject.
- They can tell you if your content is SEO-friendly.
What Content Score Checkers Can’t Tell You:
- If the topic you’re writing about is going to help you rank, or if its searches are already too dense.
- If your content is AI-generated, which Google penalizes if the content is “low quality”.
How You Can Get Your Content to Rank Better:
- Do your own research. What separates your content from other high-ranking websites?
- Pick topics that are important to readers. You can create high-quality, SEO-friendly content, but what does it matter if nobody is searching for the topic you covered?
- For more guidance on how to get your website’s content to rank better, read one of our previous blogs here.
Bottom line: you should definitely look to “content score checkers” for optimizing your content, but you shouldn’t rely on it, as it has its limitations.
Need More Help Getting Your Website’s Content to Rank? Contact Boston Web Marketing, New England’s Largest Digital Independent Marketing Company, Today!
As the region’s #1 Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Management, and Website Design Company, Boston Web Marketing can help your website rank better today. Our in-house team specializes in top-rated digital marketing services, from website design to content creation. Whether you need help generating new keywords, blog topics, or devising a new SEO strategy, we’re here to help. To learn more about our services today, or to request a free consultation, contact Boston Web Marketing on our website or call us at 857-349-5062. We’ll be in touch soon.