If you find yourself at a crossroads about whether to update your content or create new pages, consider how each option will better serve your audience and your SEO strategy. Both options are great ways to accomplish your goals, but it depends entirely on the goals and preferences you want to achieve. We will go over updating content, creating new pages, and their effectiveness for businesses and brands throughout this article. Keep reading below to gain further insight into these topics.
Reasons to Update Your Content
Updating your content is a very effective strategy and tactic that most businesses and brands should stay aware of. Of course, this entirely depends on the type of page you are updating. For instance, if you have a product page, updating content is key when adding similar product information about new sizes, colors, models, etc. Other reasons to update content include updating the data listed, adding new FAQs about the page’s content, adding new bullet points, updating images, and adding new videos related to the content already provided.
Keep in mind that not every page needs to be updated. If there are new topics you want your audience to learn more about, make sure they are related to the content and topics already mentioned or highlighted on the page. The last thing you want is to confuse your audience by placing irrelevant content in the wrong areas, which could also derail your SEO strategy.
Reasons to Create New Pages
Creating new pages entails bringing new ideas and products to the table. New pages can also be similar to existing pages, but each should create a different motive and desire. Once a new page is created, begin searching for ways to tie it to and direct it to the page you initially wanted to update. New pages allow your audience to learn more and find alternative solutions, and they help search engines and crawlers discover new content! Additionally, new pages are great for articles & blogs, ecommerce experiences, and lead generation pages.
Which Option is More Effective?
When deciding which option is right for you and your business or brand, it may be a good idea to run a test! The best way to determine whether to update a page or create a new one is to track performance. Keep a close eye on metrics and KPIs, such as conversions, clicks, and overall sessions, in the first few months after the update and after the new page is published. Once the first few months have passed, use your best judgment based on the data you have gathered.
Contact Boston Web Marketing to Improve Your SEO Strategy
Here at Boston Web Marketing, we specialize in various SEO tactics and strategies to help improve your business’s visibility and lead generation. Our experts are up to date on the latest and greatest trends to help elevate your business or brand to the next level. Take the first step by calling us today at (857) 349-5062!