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Every month our clients receive a full written report from our team highlighting successes, strategy, and opportunities. On top of that, our clients have access to dashboards that show not only their social media success but all of their digital marketing metrics that are run through Boston Web Marketing including website performance, Google Ad performance, and more. After seeing how initial posts perform, we can discuss future posts, give suggestions regarding specials or images that would be helpful for new posts, and discuss communication from clients, as well as user-generated content. Some of the key metrics we track for social media success include post engagement, conversions, reach, impressions, and clicks. We also measure the ongoing growth of your follower count and your overall brand awareness on each platform.