Local SEO has the potential to attract a significant amount of new leads and traffic driven by search results. Consider how often you’ve searched for products or services and used “near me” or “in [your city name]” after what you are searching for whether it is a restaurant or a store. The results you encountered were probably pages optimized for local SEO designed to catch your attention and convert you into a customer.
Focusing on local SEO can significantly enhance your visibility and help you reach your ideal audience if your business offers products and services within your local area. Here are some local SEO insights:
How does local SEO work?
Local SEO consists of two main components, as Google displays two types of search results for local queries: local pack results and organic “blue link” results. It’s possible to rank in both of these areas.
Map pack results
The map pack (or local pack) is a feature on Google’s search results page that displays the top local business listings along with a map. It typically appears at the top of search results for local queries.
Organic search results
The “regular” organic search results are the familiar “ten blue links” that typically appear below the map pack in search results.
How to optimize for local SEO
Here are some tips and tricks to increase your chances of ranking higher for local searches and attracting users in the area of your business.
Set up your Google Business Profile page
Google Business Profile is a free tool that helps local businesses appear on Google Maps, showcase photos, and connect with potential customers in specific areas.
To set up your profile, follow Google’s instructions, but keep these tips in mind:
- Make your company name, address, and phone number consistent across all online listings.
- Select 3–5 categories that focus on the services you offer, rather than just the results you provide.
- Keep your description between 100-200 words—informative but concise to capture attention quickly.
Choose your keywords
Choose strategic keywords that your customers use to search online. For example, someone might search for “best Italian food in Boston” when looking for Italian restaurants in Boston. Identify the keywords that match your services. Start by brainstorming terms customers might use to search for services you offer.
Encourage customer reviews
Customer reviews are important for local SEO because they support that your business is real to search engines. They also help potential customers build their trust in your company to give you business.
Contact Boston Web Marketing For Your Local SEO Strategy
If you are looking to improve your Local SEO, consider working with a team of experts like ours at Boston Web Marketing. We’re excited to help local businesses enhance their SEO and boost their rankings in local searches, aiming for a spot in Google’s Local 3-Pack. Contact us today by phone or through our online form for more details!