When developing an SEO strategy for a local business or brand, one of the very first tasks you should complete is creating a Google Business Profile (GBP). A GBP is a necessary tool for both business owners and customers – it is a primary digital source of information that offers a brief description of your business and directs customers to your website, storefront, social media, and much more. Below you’ll find the top 3 reasons why having and managing a Google Business Profile is an essential component of running a local business.
Presents Contact Information to Search Engine Users
With a personalized Google Business Profile, you are able to directly display crucial contact information about your business to search engine users. Quickly and efficiently presenting this info with current and potential customers is an invaluable tool for businesses and business owners. The average customer does not want to have to take an excessive amount of steps to find your phone number, email address, or store location. GBP increases the likelihood of successful conversions by bridging a simple and immediate connection between search engine users and your business.
Business owners can also easily update their contact information whenever they’d like by directly submitting an update through their Business Profile account. These updates tend to be approved in ten minutes or less by Google, which means your customers will always be able to have accurate contact information for your business right at their fingertips.
Provides Links To Your Website and Booking Platforms
Not only does a Business Profile offer specific means of contacting your business, it also contains links that direct users to your website or affiliated booking platforms. This is a great way to drive traffic to your website and encourage users to explore your services in further detail. Though other elements of a good SEO strategy will increase your organic presence on search engine results pages (SERPs), a Google Business Profile visually asserts your business, booking, and website information in an eye-catching manner.
Allows Customers To Review Your Business
Reviews are incredibly important for a business. Potential customers want to know that your product or service is reputable and that other people have found success when working with you. A high-review rating and a series of recent, positive reviews will attract more traffic to your site, leading to conversions. Even if recent customers have had a poor interaction with your business and leave a bad review, Google Business Profile allows you to respond directly to a review so you can efficiently resolve any concerns this customer may have. Better yet, since these responses are public, interested customers can see firsthand how your business handles conflict and customer service.
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