If your business has a physical address that you’re trying to increase foot traffic to, advertising on mapping programs is non-negotiable. The most commonly used mapping program is Google Maps. However, Apple Maps cannot be overlooked because it is used by many iPhone users. Properly advertising your business on mapping programs such as Google and Apple maps will allow local customers to find your business more easily, without having to rank #1 on search engines.
Keep reading to learn more about the differences between Apple and Google Maps, and how to set up accounts for both. If you’re in need of professional marketing services, contact Boston Web Marketing. Our team of marketing experts can help your business grow its online presence. Visit our website for a free SEO audit today.
What Differentiates Apple Maps from Google Maps?
When it comes to mapping platforms, many function similarly. This includes Google Maps and Apple Maps. Although they function similarly, Apple Maps prioritizes engagement when showing listings, while Google Maps utilizes broader SEO focused ranking tactics.
Overall, both Apple Maps and Google Maps provide similar experiences from the user standpoint, as well as an advertising standpoint. However, it is important to consider that Apple Maps is only available to IPhone and Apple products, while Google Maps is available more broadly across more devices.
Should You Advertise on Google Maps and Apple Maps?
It is important to advertise on Google for your business. Having a Google Business Profile will increase your website’s visibility and web authority, which will help it rank better in search results on Google. Google is the #1 search engine, so advertising any way possible on Google is always a good idea.
However, you should not overlook the importance of Apple Maps. Apple Maps comes standard on every IPhone, and allows you to reach Apple users more effectively. There is no hard to advertising on both platforms, although certain businesses may see more value in Apple Maps than others.
Tips for Optimizing Your Maps Listings on Google Maps and Apple Maps
Your Google Maps listing is automatically integrated with your Google Business listing, making it seamless to get listed and track your KPIs both on Google Business directly as well as other Google platforms like GA4. Google Maps relies more heavily on SEO than Apple Map listings when it comes to ranking locations, so optimizing your Google Business Profile to include as much detail regarding the services you provide, hours of operation, booking links, and contact information is critical.
For Apple Maps listings, your listing can be pulled from a Yelp account, or by creating an Apple Business Connect account. You can optimize your profile by adding NAP data, photos of your business, booking links and contact information. We always recommend advertising across both Google Maps and Apple Maps for brand authority and NAP consistency.
Contact Boston Web Marketing for Professional Marketing Services Today
Advertising in the right places is half the battle of getting your business found online. Maps platforms are essential to driving foot traffic into your location. However, advertising on mapping platforms is just the tip of the marketing iceberg. For the best business visibility, you should create both a Google Maps and Apple Maps listing for your business. For additional marketing services, contact Boston Web Marketing directly by calling 857.349.5062.