Are you a marketing professional aiming to boost your company’s online presence? It can be daunting trying to strategize according to your company’s goals. Organic traffic is a key component of any impactful marketing plan. However, how do you increase your website’s SERP rankings? One vital way that you can use to ensure your website is appearing for relevant searches on search engines is conducting keyword research. This article will unpack how to find what keywords your website should focus on and the different ways you can strategically place keywords throughout your website. It will also review what tools you can use to monitor your website’s organic search rankings so that you can measure if your strategy is successful.
If you’re hoping to grow your online presence quickly, Boston Web Marketing can help. We specialize in providing growing businesses with tools and content that will help them improve their SERP rankings and increase website traffic. To get started, contact us directly by calling (857) 526-0096.
How to Find Relevant Keywords for Your Website
You may have heard the term keyword before. Generally speaking, keywords are words and phrases that describe the service that you provide. Keywords are a vital marketing tool when used strategically. However, first, you have to determine which keywords are going to be most effective at attracting your target audience to your website.
There are a few ways that you can conduct keyword research to determine what users are searching to get to your website. Firstly, you can use a tool called Google Trends. Google Trends is a free Google site that allows anyone to plug in phrases and see how they are performing on Google. It allows you to filter by geographic area and general themes and allows you to see trends that you can capitalize on to get in front of a larger audience. Secondly, you can use Google Search Console. This platform is also free and on top of providing in-depth insights into your website performance, this site allows you to see what has successfully brought people to your website in the past.
How to Incorporate Keywords on Your Website
Once you determine what keywords you want to use on your website, you then need to determine where to put them on your website. You should always be updating your website to reflect terms that will bring more people to your website. This includes page titles, meta descriptions, and website copy. You can audit your website for these items using tools like Screaming Frog. This article will teach you more about auditing your website.
Another way you can utilize keywords on your website is by creating a blog. Blogs are a great tool because you can write them about trending topics, but include CTAs to your website and internal linking to other pages on your website – both of which increase your chances of securing a lead. Although both blogs and general SEO updates on your website copy are great tools, it is important to not make your website seem too scripted for SEO purposes. You can read more about SEO writing tips here.
Ways to Measure Organic Traffic
Once you implement keyword research onto your website, it is important to monitor your website analytics to determine whether your edits and content are successfully increasing traffic to your website. Both Google Analytics and Google Search Console are great tools for determining how different landing pages are performing. Looking at which blogs are getting the most traffic and whether the pages that you have updated are performing better after your updates are both good strategies to use to analyze whether your keyword research has been successful. If you’re looking for more guidance regarding analyzing website traffic data, you can read this article.
Contact Boston Web Marketing for Professional Search Engine Optimization Services
At Boston Web Marketing, our team of marketing professionals is ready to help you better utilize your website to improve your SERP rankings and general organic traffic. Our team has years of experience helping businesses of all sizes and in a variety of different industries to grow organically using strategic marketing tools such as keyword research. If you’re looking for help growing your business online, contact Boston Web Marketing to learn more about how we can help your site get found online!