Performing an SEO audit is a crucial step in maintaining and improving your website’s overall performance. By conducting regular audits, you can identify and fix issues that might be harming your site’s ability to rank higher in search results. In this blog, we’ll explain how to perform an SEO audit, including how to monitor the technical, on-page, and off-page elements.
What Are SEO Audits?
An SEO website audit is the process of evaluating your website’s performance on various metrics. These audits involve analyzing technical aspects, on-page elements, and off-page efforts to determine how well your site is optimized for search engines. The primary goal is to identify issues that could potentially harm your site’s ability to rank higher in search engine result pages (SERPs). Regular SEO audits are essential to help you stay ahead of algorithm updates, identify areas for improvement, and continuously boost your online presence.
Step One: Technical SEO Audit
The first step in an SEO audit is to examine the technical aspects of your website. Technical SEO is the optimization of a website’s technical (back-end) aspects to ensure search engines can crawl, index, and rank accordingly. Start by checking your website’s crawlability using tools like Google Search Console or Screaming Frog. Ensure there are no crawl errors or broken links that might prevent search engines from accessing your content.
Next, analyze your site speed and mobile-friendliness. Websites that load quickly and are optimized for mobile devices rank higher. Tools like Google PageSpeed Insights or Google Lighthouse can identify areas for improvement. Be sure to review your XML sitemap to ensure it’s properly submitted to search engines.
Step Two: On-Page SEO Audit
Once the technical aspects are monitored, focus on your website’s on-page SEO elements. On-page SEO involves optimizing individual pages to rank higher and earn more traffic. Start by analyzing your content– including blogs and service pages. Ensure each page has unique, high-quality content that provides real value to your audience. Use keyword research tools to identify relevant keywords that can be incorporated into your content, page titles, meta descriptions, and h-tags. Evaluate your site’s internal linking structure. Internal links help search engines understand the structure of your website. Lastly, check for duplicate content as it can negatively impact your rankings.
Step Three: Off-Page SEO Audit
The final aspect of an SEO audit is your off-page SEO efforts. Off-page SEO refers to all of the actions taken outside your website that impact rankings. It primarily focuses on building your site’s reputation and authority. This includes link building, social media engagement, and newsletter marketing. Backlinks from reputable sites signal to search engines that your content is valuable and trustworthy. Analyze your backlink profile and look for any low-quality links that could potentially harm your rankings. Next, evaluate your social media presence. Active and engaging social media profiles can drive traffic to your site and improve your online reputation. Look at platforms like Facebook, Instagram, and X to identify opportunities to clean up and optimize your profiles.
Get An SEO Audit Today With Boston Web Marketing
SEO audits help identify areas where your site can be improved to increase visibility, drive traffic, and enhance user experience. If you’re looking for a professional team to audit your website and manage your SEO strategy, contact Boston Web Marketing! Our digital marketing specialists have extensive experience with Google’s algorithms and can help increase your website traffic. Get a free website audit today to better understand the current state of your site and start driving more online traffic. Call us today at 857-526-0096, or explore our additional services to see how we can help grow your business!