Three Metrics To Use To Measure The Success Of Your SEO Campaign
When it comes to measuring the success of your search engine optimization campaign, there are dozens of metrics you can look at, some of which are more important than others. Because search engine optimization focuses strictly on organic search, you’ll want to primarily focus on metrics that measure data from users who come to your website organically, rather than overall metrics that includes data from users who arrive from direct traffic, referral traffic, paid search, etc. In this article, we’ll discuss three metrics to focus on when measuring the success of your SEO campaign and why they’re important! If you have any questions about search engine optimization campaigns or are looking for assistance improving your website’s organic search performance, please contact our team at Boston Web Marketing today!
Organic Sessions
One of the most important metrics to focus on when measuring the success of your search engine optimization campaign is the number of organic sessions your website is getting. Because one of the primary goals of a search engine optimization campaign is to improve the search engine results page rankings of your website for your target keywords and search terms, measuring the amount of users that arrive at your website via organic search is a great way to see how well the campaign is working. The higher your website ranks for your target keywords, the more organic sessions your website will typically get. Keep an eye out for month-over-month and year-over-year increases in the number of organic sessions on your website!
Organic Key Events
The next metric that is important for measuring the success of your search engine optimization campaign is the number of “key events” or “conversions” that your website receives from users who arrived on the website via organic search. The key events you measure on your website are up to you, but they are typically used to measure the number of business leads, user interactions, purchases, etc. made on your website. Some common key events include call-clicks, email-clicks, form submissions, newsletter signups, and purchases on ecommerce websites. For most website owners, the ultimate goal of a search engine optimization campaign is to gain more leads or purchases, so measuring the number of key events received from users who found your website through organic search is a great way to measure the success of your SEO campaign.
Organic Conversion Rate
One more important metric to focus on when measuring the success of your SEO campaign is your website’s organic conversion rate, which sort of combines the two other metrics mentioned above. Organic conversion rate is calculated by taking the number of organic conversions or “key events” your website receives and dividing it by the number of organic sessions your website had in the same time period. For instance, if you had 100 organic conversions in a month and 1,000 organic sessions, your organic conversion rate for that month would be 10%, because 10% of organic sessions led to a conversion. If the number of organic sessions your website is receiving is increasing but the number of organic conversions you’re receiving is staying the same, you should focus on converting more users with improved calls-to-action, website design, offers, and overall user experience.
Contact Boston Web Marketing!
If you have any questions about search engine optimization or are looking to improve your website’s organic search success, contact our team at Boston Web Marketing today! Our SEO specialists help businesses in virtually every industry achieve higher search results! Give us a call today at (857) 526-0096 or fill out the contact form on our website, and we’ll get back to you as soon as possible!
