Publishing blog content is one of the most simple yet effective ways to increase traffic to your website. When it comes to achieving a successful SEO strategy, not only are blogs beneficial, but they can help you achieve the results that you’re looking for. There are certain steps that you can take to help your blog content reach its highest SEO potential – thus drawing more attention and traffic to your website. Today, we’ll be discussing ways that you can make your content SEO-friendly. If that sounds interesting, keep reading below for more information!
Using URLs and Links
Have you ever come across highlighted, sometimes-blue text in a blog article, like what is featured above? This is a telltale sign of a link or URL, which, when clicked, will bring you to another page – typically on the same website. This is an easy, yet effective strategy for inciting more traffic to your web pages. When adding links and URLs to your blog content, you’ll want to be sure of two, distinct things. For one, you’ll want to make sure that the link you include is related to the text and/or topic at hand.
Example: “Clients have had nothing but great things to say about our business and the work that we do!”
Adding a link to our ‘Testimonials’ page is on-topic and relevant to what is being said here.
Secondly, be mindful that you are not overusing links in your blog content. In a blog article of roughly 400 words or so, 4 or 5 links should suffice. You want to maintain focus on the credibility of the content that you’re writing.
Using Keywords in Your Blog Content
The concept of keywords, as you may already know, is important when it comes to any SEO strategy. They are also important in writing blog content. By using unique keywords in your blog content, you are incentivizing more traffic to your website – particularly for the things you want to get found for. Be sure that you are using them, as they will surely help your website grow in the long run.
Work With Boston Web Marketing for Great SEO Results
New England’s largest independent digital web marketing company, Boston Web Marketing, is here to help you get found. Learn more by contacting us through our website here or by calling our team at 857.526.0096. We look forward to hearing from you and building your company’s online presence!