Consumer behavior in finding products and services has significantly changed. Many Google searches now focus on finding local solutions to meet immediate needs. It’s important for brands to make sure their local stores, offices, or other locations are visible online when customers are searching. Local SEO is key to appearing in organic search results. However, enhancing this visibility with Google Ads can be beneficial, especially in competitive areas where ranking at the top is difficult. One option to consider is Google Local Services Ads. In this blog, we’ll explore them and offer tips for service businesses looking to get started.
Google Local Service Ads: How Do They Work?
For service-based businesses, the appeal of paying only for results that generate leads is undeniable. One advantage of Google Local Service Ads is their prime placement above traditional pay-per-click ads, ensuring higher visibility than competitors who aren’t using this format. To participate, advertisers complete an online form providing details about their business, after which Google requires them to become either “Google Guaranteed” or “Google Screened.” Once certified, their ads display with these trust-building badges, enhancing credibility and attracting more potential customers.
For example, let’s say someone searches “estate lawyer Quincy, MA.” Businesses registered with Google Local Services Ads are prominently featured at the top of search results pages (SERP). This section highlights the number of local service providers in the customer’s area, offering immediate visibility. Customers can either browse the businesses listed directly on the SERP or click to view a more extensive list of local companies. This setup allows potential clients to easily explore and compare service providers in their vicinity, making it more convenient to find what they need.
Industries That Can Use Google Local Service Ads
Google Local Services Ads offer a pay-per-lead model that benefits a wide range of industries. This format is ideal for businesses like appliance repair technicians, lawn care services, real estate agents, and pest control services. Lawyers, including those specializing in traffic or personal injury cases, can also take advantage of this advertising approach. Other service-based industries such as junk removal, window cleaning, flooring, and garage door services can benefit as well, along with many other service categories. This model allows businesses across various sectors to connect directly with local customers in need of their services.
Professional Digital Advertising Agency Near Me
Google Local Services Ads provide businesses with a focused approach to reaching local customers. With a pay-per-lead pricing model and the added trust of the Google Guarantee badge, LSAs help improve visibility, attract high-quality leads, and boost conversions. Do you want to know if your business qualifies for Local Services Ads? Reach out to Boston Web Marketing! Our team of digital marketing experts specializes in Google Ads and can create a customized LSA strategy for your business. Contact us at 857-349-5062 or email sales@getfoundquick.com.