As a business owner, the ranking of your website’s landing pages on Google’s search engine results pages (SERPs) can greatly impact your overall traffic, conversions, and overall success. Having a highly visible and well-ranked website can attract potential customers, increase brand awareness, and ultimately lead to increased sales. Getting your website on the first page of Google’s SERPs often takes time and strategic planning that includes a mix of SEO-based content and tools. PPC ads, also known as pay-per-click ads, are the first links that appear on Google’s SERPs, making them one of the most effective ways to increase search engine visibility. However, if you are not looking to invest in paid advertising right away, there are other ways to improve your SERP ranking without paying for ads. By creating new, high-quality content and optimizing what already exists on your website, you can boost your website’s organic search ranking without the extra budget. In this blog, we will discuss how you can improve your Google SERP ranking without paying for ads and how Boston Web Marketing can help with our range of digital marketing services.
What Is a SERP & How Is It Structured?
Before you can begin to strategize how to improve your ranking, it is important to understand what a SERP is and how it is viewed. A SERP, or search engine results page, is the page that appears when a user searches for a specific keyword or phrase on a search engine like Google. The order of the results is determined by the search engine’s algorithm, which takes into account various factors such as relevance, content quality, and user experience.
At the top of the SERP, you will typically find paid ads, which are marked as “Sponsored.” These ads are targeted towards specific keywords and audiences, and businesses pay each time someone clicks on their ad. Below are the featured snippets or Maps results, followed by the organic search results.
Do You Need to Pay for PPC Ads to Rank First On a SERP?
Although sponsored ads appear first on a SERP, it is not necessary to invest in PPC (pay-per-click) advertising to rank number one. Depending on your services and products, some users may scroll past the ads and click on organic results. Additionally, not all queries will have ads appearing at the top of the SERP, giving organic results an opportunity to rank higher.
What Are the Best & Most Effective Ways to Improve Organic Rankings?
Improving your organic ranking on a SERP requires a combination of strategies and efforts. Here are some of the best and most effective ways to improve your organic ranking:
Blog Content
Creating blogs allows you to post relevant and informative content on your website also while targeting specific keywords related to your industry. Picking topics that not only interest your target audience but also answer common questions they may have can help drive organic traffic to your site and increase your visibility.
Keyword Optimization
Keyword optimization involves incorporating your target keywords in strategic places throughout your website, such as titles, headings, meta descriptions, and body content. At Boston Web Marketing, we offer free audits for your website, which can help identify areas of the best keywords to add to your website, the most effective places to put them, and the frequency they should be used.
Add Manufacturer Backlinks & Digital Assets
If your business offers services that use products or materials from top-known brands, consider reaching out to those manufacturers for backlinks. This can help establish credibility and trustworthiness in the eyes of search engines, as well as increase your website’s authority and ranking potential. Additionally, you can request their digital assets to add to your website, such as product images or descriptions, which can also improve your organic ranking.
Improve Website Speed & Mobile Responsiveness
In today’s digital world, users expect websites to load quickly and be easily accessible on their mobile devices. If your website is slow or not optimized for mobile views, it can lead to a high bounce rate, which can negatively impact your organic ranking. To improve website speed, reduce the resolution or size of images, remove unnecessary plugins, and minimize the use of large files or videos. Our web designers at Boston Web Marketing also build websites with mobile responsiveness in mind, ensuring your site looks and functions seamlessly on all devices without the need for extra steps.
When Should I Consider Paying for PPC Campaigns?
While organic search engine optimization is crucial for long-term success, there are times when investing in pay-per-click (PPC) campaigns can be the best option for immediate results. This can be especially beneficial if you have a new website or are in a highly competitive industry. PPC campaigns allow you to bid on specific keywords and have your website appear at the top of search engine results, resulting in increased visibility and potential leads. Our team at Boston Web Marketing can help with keyword research, ad creation, and campaign management to ensure optimal results from your PPC investment.
Request a Free Website Audit from Boston Web Marketing to Improve Your Website’s Google SERP Rankings, Leads, & Sales
At Boston Web Marketing, we work with businesses across all industries to help them achieve their online marketing goals. Whether you need a new website, SEO services, or PPC management, our experienced team can deliver results that will improve your website’s Google SERP rankings and ultimately drive more leads and sales for your business. During our audit, we will also discuss your ideal budget and how we can tailor our services to match your goals. We will also work with you on adjusting your strategy as needed and make recommendations on where to invest for your SEO, social media, and PPC campaigns. To learn more and request your free audit, contact us online or call us at 857.526.0096!