Local SEO is a strategy that helps improve your business’s local rankings and visibility in the local search results, such as Google Maps/Local Pack. If you want your business to improve in localized traffic, leads, and brand awareness, local SEO is essential. The Local Pack comes up first on your search engine, so the goal is to appear in the local pack versus organic search results. That gives a better chance your website gets clicked on and you get a new customer.
How to Improve Local SEO
Improving your local search rankings involves optimizing your online presence to make it locally friendly. This can be done by having correct and consistent business listings, positive reviews, and content that resonates with location-based buyers. Linking to other local businesses improves local SEO making your business more reputable and helping build relationships with your community.
Optimize Service Area Pages
Creating service area pages provides tailored content that resonates with the local community which will lead to more visibility and engagement. The benefits of service area pages include targeting multiple locations, enhancing user experience, and improving local rankings. It’s key to stay up to date with content, making sure it is new and relevant. This signals to search engines that your site is up and running!
Build Local Backlinks
Finding high-quality backlinks from local businesses, influencers, or bloggers is a great local SEO strategy. Backlinks can help you rank in local and organic search results. Google wants to know that your site is legitimate, backlinking showcases helpful information to search engines to prove your content and website are reputable. Adding external links from other local businesses is great but also gaining backlinks is an important strategy to rank higher. This means creating content that is accurate and that people can rely on. When other sites are backlinking to yours this shows Google you are reputable and this can improve your search engine result ranking.
Optimize Your Google Business Profile
This tool helps businesses manage their online presence across Google. An optimized profile can increase visibility in search results which can lead to more traffic and customers. Using this tool is a crucial part of local SEO strategy. First, ensure your information is filled out detailing your business, such as services, business hours, and location. Next, make regular updates and post often. Posts can be about special offers, events, or even helpful tips for your local market. Lastly, encourage reviews, let satisfied customers know to leave positive reviews, and respond to engage with clientele.
Does Your Business Need Local SEO Services?
If you want to improve your local search results, contact Boston Web Marketing today! We look forward to helping you optimize and improve your local SEO to rank higher in local searches. For more information about our services, feel free to give us a call at 857-526-0096 or fill out our contact form!