Google Local Services ads connect businesses directly with customers actively searching for services in their area. This guide explains how Local Services ads work, who qualifies for them, and how to start.
What Are Google Local Services Ads?
Google Local Services Ads (LSAs) are a pay-per-lead form of advertising, aimed at service-based businesses looking to attract local customers. These ads appear at the very top of Google search results- even above traditional pay-per-click (PPC) ads. They include a “Google Guaranteed” badge, which reassures potential customers that your business is vetted and trustworthy. Unlike traditional Google Ads that charge you for clicks, LSAs operate on a pay-per-lead basis. This means you only pay when a customer contacts your business directly through the ad, either through a phone call, message, or online booking. The ad displays essential NAP details (name, address, and phone number), as well as ratings and hours of operation.
Who’s Eligible For Local Services Ads?
While LSAs can be a game-changer for many businesses, they are not available to everyone. Google limits eligibility to specific industries and service areas. Currently, the industries that quality for LSAs include home, business, health, learning, care, wellness, beauty, and automotive. Within these industries, LSAs only cover a certain range of services. You can find the whole list here. Additionally, each industry may have specific requirements for eligibility. A key feature of LSAs is the Google Guarantee of Google Screened badge. To acquire this badge, businesses must go through a verification process that involves a background check for business owners and employees.
How To Get Started With LSAs
Setting up Google Local Services Ads may seem daunting, but the process is fairly straightforward (just time-consuming). Follow these steps to start your campaign:
1. Sign Up: Visit the Local Services Ads website and click on “Get Started.” Google will walk you through the sign-up process, which includes checking eligibility. You’ll provide business details including services you offer, service areas, and contact details.
2. Verification Process: As part of the verification, Google requires you to submit licenses and insurance for your business. Depending on your industry, you may also need to provide employee background checks to quality.
3. Set Your Budget: With LSAs, you are charged per lead, not per click. Set a weekly budget based on the number of leads you expect to receive and you’ll only be charged for the leads you get. Keep in mind the leads per budget estimation provided by Google is not exact, so plan to adjust accordingly.
4. Monitor and Optimize: Once your ads are live, use the dashboard to track the performance of your ads. You’ll be able to see how many leads you’ve received and how customers are interacting with your ads. This information allows you to optimize your campaign by adjusting budget and service areas.
Contact Boston Web Marketing Today
Google Local Services Ads offer businesses a highly targeted way to connect with local customers. With the benefit of pay-per-lead pricing and a Google Guarantee badge, LSAs can help businesses increase visibility, attract quality leads, and drive conversions. Does your business quality for Local Services Ads? Contact Boston Web Marketing! Our digital marketing specialists have extensive experience with Google Ads. We can build the LSA strategy for your business. Call our team directly at 857-526-0096, or email us at sales@getfoundquick.com.