In 2025, standing out in local search results has become a challenging task for small businesses. Small businesses in New England and across the United States often run into the same struggles when trying to generate more leads and rank in the local search results. The most common factors include competing against established competition, having limited resources and low budgets, and the time it takes for Search Engine Optimization (SEO) to take effect. SEO is a reliable long-term digital marketing strategy, but many small business owners are looking for a quick way to reach nearby customers. If you are looking to switch up your strategy, Google Local Services Ads (LSAs) is a pay-per-lead advertising platform designed to connect your small business with potential clients in your area who are actively seeking the services you provide. At Boston Web Marketing, we help clients manage and optimize LSAs to get the most value from every lead; see how we can help you today!
How Do Google Local Services Ads Work?
If your small business is struggling to stand out in local search results, Google Local Services Ads can help by placing your business at the top of Google’s search engine results page (SERP) when local customers search for the services you offer. LSAs highlight your business name, contact information, and reviews, and follow a pay-per-lead model, unlike traditional pay-per-click ads, which means you only pay when a user contacts you through the ad. Additionally, businesses that pass Google’s background checks receive the Google Guarantee badge, which adds trust and helps attract more leads. Overall, LSAs offer strong local visibility for your small business and are easy to track and manage directly through Google’s LSA dashboard.
What Industries Can Use Google Local Services Ads?
Google LSAs are available to various service-based businesses, such as HVAC professionals, roofers, plumbers, electricians, locksmiths, cleaning services, and real estate agents, to name a few. If your business type was not mentioned, don’t worry. These are just a few of the 70-plus business types currently available. While your eligibility for LSAs depends on your industry and location, Google is actively working to expand its list of eligible industries. Boston Web Marketing is dedicated to helping small businesses determine if they are eligible and set up their Local Services Ads profiles, ensuring all requirements are met, and the listing is optimized for visibility.
Benefits of Google Local Services Ads for Small Businesses
Google Local Services Ads offer small businesses a cost-effective way to reach local customers. As a small business, LSAs provide an opportunity to rank above Google Ads and organic listings and increase trust with the Google Guarantee, leading to real leads and valuable conversions. Lastly, small businesses with limited marketing funds will appreciate that LSAs provide more control over spending and a straightforward path to return on investment.
Generate More Leads for Your Small Business
With professional management, Local Services Ads offer small businesses a cost-effective way to generate high-quality leads from local search results. Get the most out of your marketing budget and see the ROI you deserve with Local Services Ads managed by the digital marketing experts at Boston Web Marketing. Our highly skilled Ads team is prepared to help you get started with LSAs and optimize your business to drive more leads and the most value from your marketing budget. Contact Boston Web Marketing today by calling (857)349-5062 or submitting a contact form.