Are you looking for a new paid ads strategy that can help you build trust with potential customers and generate viable leads? Google Local Services Ads are customizable paid ads that help local businesses collect legitimate leads within their desired communities. Local service ads are available to various industries, including home, health, wellness, and even automotive; explore. Explore the eligible industries today. If you want to implement Google local services ads to attract more local customers to your business, continue reading about the benefits below.
What Are the Benefits of Local Services Ads?
Local Services Ads have the potential to supercharge your business no matter the industry you are in. Unlike Google Ads, which operate on a pay-per-click model, Google Local Services Ads use a pay-per-lead model, so you only pay Google for legitimate leads your ads generate. With Local Services Ads, Google automatically generates your ads and determines rankings by your review rating, response rate, and proximity to a searcher’s location. See three more benefits of starting Local Services Ads below!
Connect Your Business to Customers in Your Area
Local Services Ads are a powerful tool designed to help your business reach potential customers in your community. When individuals in your targeted geographic area conduct searches for services you provide, these ads prominently showcase your business at the top of Google search results. This visibility increases the likelihood of generating leads and encourages direct interactions through phone calls and messages.
Build Trust with Potential Customers with Google Badges
An important aspect of any successful business is how trustworthy they appear to the potential customer. You can gain trust on search engines organically by having positive 5-star reviews, active social platforms, and timely response time to inquiries. However, with Local Services Ads, you can immediately instill a sense of trust in your business with three different Google Badges. These features include Google Guarantee, Google Screened, and licensed and verified by Google. The verification process confirms that your business possesses the necessary credentials and licenses, reassuring potential customers that they are engaging with a reputable service provider. These ads enhance your online presence while fostering customer confidence in your offerings.
Only Pay for Legitimate Leads
As mentioned, the Local Services Ads platform operates on a pay-per-lead model, meaning Google will only charge you when they send you a legitimate lead. When setting up your campaign, Google will ask how many leads you would like per month and then provide you with an estimated budget based on your desired leads. Lastly, ensure to review and respond to leads generated through these ads. Google will automatically notify you when a new lead comes in, and if you decline a job because it is outside of your services, explain it to the customer.
Contact Boston Web Marketing to Start Local Services Ads
If you are looking to build a better business and unlock the door to connect your business to the people in your local community, then start Google Local Services Ads! At Boston Web Marketing, we are a Google Premier Partner with the expertise required to start your business with local advertising and drive actual results with paid ads. For more information about starting Google Local Services Ads for your business, contact Boston Web Marketing at (857)349-5062 today!