Are you trying to increase your Google Discover visibility for your brand or business? We’ve got you covered! Google Discover isn’t just about using the right keywords; it’s about your performance and getting selected! This means your focus should be targeted at algorithm signals. Keep reading to gain further insight regarding the ranking signals that help Google determine which types of content appear in Discover feeds!
E-E-A-T Guideline
When creating content, remember to follow the E-E-A-T guideline, especially if you are working towards receiving recognition from Google Discover! Learn more about the guidelines below:
- Experience: Ensure that you are very familiar with the content that you are writing and publishing.
- Expertise: When writing content, let it be known that you have extensive knowledge and skill.
- Authoritativeness: Before writing and publishing, ensure you have the necessary recognition from trusted sources.
- Trustworthiness: Your content must be accurate, unbiased, and, of course, reliable.
Engagement Metrics
Engagement metrics are crucial because they resonate with your users and should be well understood. This includes high click-through rates (CTR), extensive on-page time, and returning visitors.
Insert Visuals and Strong Headlines
Google Discover heavily values visuals, which means standing out is essential. If your content doesn’t stand out from the crowd, online users will almost definitely keep scrolling. To prevent users from scrolling past your content, create detailed headlines that accurately reflect the content you are writing and publishing.
Website Optimization
Even though ranking isn’t the entire focal point of Google Discover, an optimized website is crucial! Make sure your website includes the following:
- Fast loading times: Who doesn’t love a fast-loading website with high efficiency? Try using Page Speed Insights to ensure your website’s pages are optimized for online users.
- Mobile-friendly layout: If you didn’t already know, Google Discover is only available for mobile devices, not desktop.
- Structured data: Google heavily relies on data that is appropriately structured and detailed so it can be categorized and provided to online users for relevant suggestions. To enable Google to do so, be sure to add tags and structured data so Google can recognize what your content actually consists of.
- Insert internal links: Adding internal links creates a network of content for your brand or business. Don’t be afraid to link old pieces of content because they may serve as a passage way for newer content.
Partner with Boston Web Marketing to Improve Google Discover Visibility
Aside from following the tips and strategies above, the best way to improve your business’s Google Discover visibility is by partnering with the experts at Boston Web Marketing. Our team of experts is knowledgeable about the latest online tools and algorithms to help your online visibility reach new heights. Contact us by calling 857-349-5062 today!