Creating a thoughtfully designed website is essential to digital marketing. It can be difficult and time-consuming to design a website properly and create the necessary content to fully market your business and optimize for search engine result pages (SERPs). However, did you know that you’re supposed to be updating your website content regularly? Google’s algorithm is more likely to rank fresh or newly updated content so that it is always offering the best results for the platform’s users. Keep reading to learn more about how often you should be updating your website. If you’re in need of professional marketing services, Boston Web Marketing can help. Our full-service marketing agency offers a variety of services to help businesses improve their online presence. To get started, visit our website for a free audit today.
Why Do You Need to Update Your Website
While constructing a website is step one in your digital marketing strategy, keeping it updated is vital to the overall success of your website. This is because Google’s algorithms prioritize updated content when considering rankings on SERPs. Similarly, it is always good to review your content regularly to ensure it’s up to date and keeping up with the current trends in your industry, and that nothing is broken. It is recommended to go through your website and make improvements 1-2 times a year.
What to Look for When Auditing Your Website
If you’re trying to identify areas where you can improve your website, it is best to always run a full audit. There are many programs available, such as ScreamingFrog, that allow you to download your website’s metadata and audit it. When you audit your website, you can check for areas where you can standardize and improve metadata and check for broken links.
How to Tell Google You’ve Updated Your Website
Once you’ve audited your website and made sure its completely up to date, made some improvements, and ensured nothing is broken, you’re ready to tell Google about the improvements you’ve made. You can do this using a program called Google Search Console. Paste each updated page into the page section of your GSC dashboard, and request reindexing. This will ensure that your page is recrawled by Google’s bots.
Contact Boston Web Marketing for Professional Marketing Services Today
Maintaining a website can be extremely time-consuming. Not only is building a website challenging, but constantly updating and improving it over time is essential to ensure its performance on SERPs. At Boston Web Marketing, our team of marketing professionals can help bring your website to the top of SERPs by making technical content improvements. Contact us today to learn how!