Images and photos are significant components of your website, social media, and overall online presence. As such a significant focus of your website, they should also be utilized to benefit your SEO strategy, ensuring you get the maximum benefit from these visuals. When combined with your strong SEO and online presence, including visual optimization, it can help you stand out amongst competitors who are not doing the same. In order to help you optimize your images, the digital marketing experts at Boston Web Marketing have compiled our top tips to help you do so.
How Do I Optimize Photos On My Website?
Add Alt Text
One of the simplest and most effective ways to start optimizing your website’s images is by adding alt text. If you’re unfamiliar with alt text, it’s the descriptive text that explains the image in digital content. This addition not only boosts your SEO but also enhances your site’s accessibility, making it easier for those using assistive screen readers to understand the image and your site. Alt text should be both descriptive and concise, explaining the visual without overwhelming it with keywords or content.
Properly Resize Your Images
Another way to utilize visual optimization to increase your SEO is by properly resizing your images. Resizing images can increase your page speed and optimize the site’s performance. However, it is essential to note that this does not mean sacrificing quality. Resizing your images should not cause them to appear blurry, disoriented, or visually unappealing to those on your website. Instead, it should be a tweak to optimize speed without diminishing quality.
Ensure Your Visuals Are Mobile Friendly
In today’s digital age, the majority of website traffic comes from mobile devices. Therefore, it’s crucial to ensure that your site is compatible with various mobile devices, including tablets, smartphones, and other devices. Doing so will ensure that your images are displayed correctly across various technologies, thereby enhancing your online presence.
Use Quality Images That Match Your Business
Your images and visuals deserve the same level of quality and attention that you give to your written content. When looking to swap out or choose photos for your website, you want to utilize quality, original, and well-produced images that make your visitors want to seek out your business.
Need Help Optimizing Your SEO Strategy? Contact Boston Web Marketing Today!
If you are looking for a full-service digital marketing agency to help guide you through the process of creating an effective SEO strategy with visual optimization, contact Boston Web Marketing. Our team of experienced industry experts can help you read, interpret, and analyze your website data to develop a comprehensive SEO strategy that drives results. To learn more about our services, please visit our website, complete our online contact form, or call us today at 857-526-0096.