Conversion rates are one of the most important metrics for your website. If you are a small business looking to improve sales and see real results through your online presence, it is important to increase your conversion rate. Continuously optimizing your website is key to seeing digital traffic grow. Here are a few tips to increase your conversion rate through optimizations.
Optimize Layouts On Key Pages
If you notice your conversions and click-through rates are not improving, it may be time to update popular landing pages. Using Google Search Console, you can figure out what pages users are landing on first. This may be the home page, various service pages, or the about us page. Focus on the most visited pages first and begin to alter the design and layout based on best practices, such as layout being visually appealing to the eye, having call-to-action buttons, and high-quality content.
Simple Site Navigation
When users land on your website, they are most likely on your website with a purpose. If a website is hard to navigate, they may click off your website, leaving you with a higher click-through rate and lower conversions. Making your website user-friendly and seamless for visitors to use and navigate increases your users’ chances of converting. Adding your phone number and contact form in the header and footer makes it easy to navigate for visitors on various webpages.
Reviews & Testimonials
Reviews are a great way to build trust with your customers. Encourage happy customers to leave reviews on your Google Business Profile. The more positive reviews, the better your business will rank locally and bring potential customers to your website. Building a webpage or section on your website to showcase reviews and testimonials is a great strategy to significantly increase conversions and boost credibility.
Improve Page Speed
Having a fast-loading website can increase your conversion rate. If pages are taking too long to load, users may abandon the website, and you lose out on potential sales. Reducing your page load time will lower your click-through rate as well. If your website has a lot of photos and large files, one way to improve page speed would be to compress images. Large images can significantly affect website speed.
CTA Buttons
Making your call-to-action buttons stand out on webpages is key to making people convert. When a user can read something and easily click to either call, open to contact form, or book an appointment, it makes conversions simple. Make sure the button is easy to see and clear on the page, including titles like “Contact Us”, “Inquire Now”, or “Book An Appointment”.
Contact Boston Web Marketing
Are you not happy with your conversions? Our SEO specialist can help you increase your conversion rate and optimize your website to grow your business. Contact Boston Web Marketing today at 857.349.5062, or fill out our online form to learn more information!