Often, it’s not possible to garner an expansive collection of images for your upcoming marketing project or website on your own. This is where stock images come in handy! Stock photos are licensed images that are either free to use or available for purchase. This means, if you do not have access to organic photos for your roofing business or salon, you can supplement your website with a variety of quality images that reflect the goals and visions of your company, Below, you’ll find the best resources for digital creators and marketers for stock images in 2025!
Shutterstock
Shutterstock is perhaps the most popular platform for obtaining stock photos. This site has an abundance of relevant, high-quality images that are useful for a variety of digital content. Here, you’ll find over 503 million images and 40 million videos. Though the images can be expensive to allocate over time, purchasing an image subscription can be useful if you find yourself using stock photos quite often in your digital marketing journey. Subscriptions will run you around $19 per month for unlimited royalty-free downloads, should you decide to pay annually. However, a monthly, no-contract subscription will cost you $59, so if you decide to choose any plan, an annual subscription may be your best bet.
Pexels
Trying to avoid paying upfront for stock images? Pexels is the way to go! With Pexels, you’ll have access to over 500,000 free images uploaded by artists and curators. This platform tends to offer a more artistic version of stock images, which is fantastic for those who are in need of royalty-free images that have more of a nuanced vision. Pexels is also fantastic for personal use – you can find your next computer wallpaper, framed photo, or postcard image here with ease.
Pixabay
Pixabay was originally a site where artists could share their projects with one another, but within two years, it quickly became a popular free stock image site. Over 100,000 photographers contribute to Pixabay, creating a wide selection of professional images that requires zero membership or payment to access. Though Pixabay does have a lot of images that have an artistic, emotional feel, you’re more apt to find “generic” stock images here than you would find on Pexels.
Unsplash
Unsplash found its conception through Tumblr in 2013, originally acting as a blog with a collection of less than 1,000 photos. It quickly gained popularity, becoming a tool for visual creators who prefer flashy, interesting images over the usual basic stock images. You’ll find over 1 million photos on Unsplash, ranging from niche photos with eclectic styles to moody photography that is perfect for optimizing your personal blog or social profiles. You can download images on Unsplash for free, making this a useful option for those who are expanding their digital marketing needs on a budget.
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