Business has been a bit slow lately, and you can’t help but wonder if there is anything you can do to begin gaining traction for your services and products ASAP. Though the bulk of interest in your business won’t conjure up overnight, there are definitely ways you can enhance your SEO strategy to start gaining more conversions that will translate into sales quickly. Below are the top 3 ways to gain conversions through digital marketing enhancements!
Utilize Social Media
Social media is a powerful tool in the 21st century. You can grasp the attention of millions of people all over the world with just a few simple posts. If your business has a social media presence already, it is crucial that you interact with your current audience while making efforts to boost your following and engagement.
Create social media posts that highlight your services and offer deeper insight into your team and business practices. Adding links to your service pages will also generate traffic to your website, which can increase conversion opportunities. Use high-quality images and graphics, and utilize popular hashtags so those interested in the subject matter associated with your business can easily review your website and social media content.
Incorporate Urgent Calls-To-Action
A call to action invites your audience to take a certain course of action, such as submitting a contact form or calling your business. Calls-to-action should always be urgent, and instruct your users to act with immediacy. After all, time is money! A great CTA is brief, clear, and concise. Utilizing CTAs in the form of a button on your web pages is a crisp and succinct way to convince your audience to commit to the action. Use phrases such as:
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- Call Us Now!
- Book Your Appointment
- Contact Us Today
For CTAs, it’s best to remember that the simpler the phrase, the better!
Invest in Paid Advertising
Using different forms of paid advertising is a great way to bring your business and services to the top of a social media timeline or SERP, which enhances your overall digital visibility. There are a few different forms of paid advertising that you can begin exploring, like:
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- Social Media Ads (Facebook Ads, Instagram Ads, and LinkedIn Ads)
- Paid Search Advertising (Google Ads and Bing Ads)
- Influencer Marketing (User-Generated Content)
- Lead Generation Ads (Google Local Services)
Each of these options has its advantages. Social media ads expand your brand awareness and offer a cost-friendly option for boosting your digital presence. Google and Bing Ads are known to yield fast results and expose you to a vast, targeted audience. Paid influencer marketing efforts help you gain conversions through popular social media influencers who have a trusted relationship with their audience, who look to them to make expert recommendations regularly.
Call Boston Web Marketing Today!
At Boston Web Marketing, we’ll break down the best ways to gain conversions for your business, introducing you to all the strategies detailed above and more! Our comprehensive digital marketing services are designed to get your business found quick. Reach out to our team today for more information about our services!