A very important question for most business owners is, “When is the right time to buy paid ads?. Knowing the perfect time to start investing more in your business is crucial for increasing sales without losing valuable time and money. In this article, we’ll discuss when you should begin paid advertising and what to have in place when you do begin to invest.
Optimized Website and Landing Pages
One of, and if not the most necessary, business aspects to have before purchasing paid ads is an optimized website or landing page. No matter how much money you may invest in marketing or advertising, you’ll never have great conversions without an optimized webpage for visitors. If your website or landing page lacks navigation, graphics, CTA’s, or wording that relates to your marketing then then you’ll see little to no success. Advertising works at its best when it makes the journey to a sale simple and easy for customers. Therefore, making sure your webpages load fast and supply important information is key. Once you have a website or landing page that is fully optimized and proven to work, then paid advertising will become a much more viable option for your business.
Utilized Organic Traffic
Whilst paid advertising is great for leads and sales, so is organic advertising/marketing. Organic search methods, such as search engine marketing, social media, blogs, and more, all come at a very low cost. However, don’t be fooled, organic traffic can help drive new customers to your website without extra money. Before investing in paid advertising, we firmly believe trying all organic avenues first is crucial. Once your organic traffic begins to flow, your business will see much more success. Organic traffic combined with paid traffic can create an amazing effect and start working in tandem with each other. Paid advertising will begin to amplify your organic marketing efforts. This means you’ll see even more traffic than if you only invested in paid ads.
You Have a Budget & Patience
Lastly, before purchasing ads, it’s important to have a budget in place. Advertising can become expensive rather quickly, which makes having a set budget that much more vital. Contrary to popular belief, paid advertising is not a quick fix to poor marketing. Instead, paid advertising takes time and effort to get just right. Numerous tests need to be put in place for paid advertising to become more optimized over time. Creating marketing assets such as imagery, videos, and promotions also takes time to get correct. Therefore, if you have a set budget in mind and have the patience to optimize each detail, then paid advertising could be a great option.
Invest in a Marketing Company
To make your life easier, it’s great to invest in a marketing team for your business. Our team at Boston Web Marketing can help optimize your website and landing pages to increase conversions. We also have a great advertising team that can help create the best paid advertisements to help gain more traffic to your website. If you’re interested, give us a call or contact us today!