A call to action is what tells people what to do next, and they are important to have on your website to improve overall effectiveness. If your call to action statement on your website is not framed correctly, it will not work effectively. The best way to create one is to show the reader how it benefits them. Explaining the value whether it is signing up for a newsletter, downloading a demo, buying a product, or clicking a link, a well-crafted CTA turns passive browsers into active customers.
What is a Call To Action?
A call to action is a short prompts that encourage readers to take specific action. CTA typically appears as buttons or links on a website to guide a reader towards your business and doing an action. These can be found on service area pages, blogs, social media posts, email campaigns, and more.
What is an Effective CTA?
Effective CTAs use clean, action-oriented language and are strategically placed to maximize user engagement and conversion rates. So what pushes readers into action?
Clarity
Get to know your audience such as what they like, what motivates them, and what problems they face, and make your CTA targeting those areas. It is important to be clear and specific when creating your CTA throughout your website. Phrases like “click here” can be confusing and don’t tell people exactly what they click for. Clear instructions can minimize confusion, and good, effective examples look like subscribe now, get started, claim your offer, and learn more.
Urgency
Creating a sense of urgency using your CTA can increase your conversion rates. Creating a sense of time sensitivity such as “offer ends tomorrow” will motivate readers to do the action now rather than waiting and possibly not returning to your website.
Value Proposition
The most important part of a CTA is to include how this is important to the reader. It needs to be clear what the benefits or value is if they take the action you want them to take. When the benefits are made clear the reader is most likely to be persuaded to click.
Visibility
It is important to make sure your CTA placement on the page stands out through its design, color, and size. You want the CTA button to stand out from the rest of the page so the reader’s eyes are drawn to it. Try using bold colors and large fonts.
Action-Oriented Language
Lastly, the choice of language for your CTA can impact its effectiveness. Action verbs are key such as “join”, “follow” or “start”. This makes users engaged and the more direct it is the more users will respond to your CTA.
Contact Boston Web Marketing To Boost Your Online Presence & Conversion Rates
Are you looking to boost your online presence and conversion rates? Turn to Boston Web Marketing for SEO guidance to integrate effective CTAs on your website. When you use clear and action-oriented language, you will watch your engagement rates grow. To learn more and request a free audit, contact us online or at (857)526-0096.