If you’re looking to heavily promote a service, sale or product, a common method is to advertise it on your website. There are many different ways to advertise something online. Website pop-ups have been a popular choice in the past to catch website visitors’ attention, but are they really effective, or will they cause your bounce rate to skyrocket? This article will review the pros and cons of utilizing website pop-ups, as well as tips for making a pop-up more effective. If you’re looking to improve your website’s performance, Boston Web Marketing can help. Contact us to learn more about how our marketing experts can help by giving us a call at (857) 598-8851.
When to Use a Website Pop-Up
Website pop-ups can be useful for certain situations. They are typically best used for a short-term promotion like a sale or a discount. It is important to always include a relevant call-to-action if you plan on using a pop-up so that you can drive traffic to convert. Although pop ups can be useful tools, it is important to understand how to properly create a pop-up so that you can maximize their effectiveness. Ensuring that they’re mobile-compatible and easy to navigate will ensure that your customers find your pop-up ads engaging rather than irritating.
Pros of Using a Website Pop-Up
If you’re hosting a special event or a time-sensitive deal, pop-ups can be a great way to filter more traffic to your information page or directly to the discounted product. They appear directly when someone visits your site, ensuring that they will see the pop-up. They often have to be manually closed, which can also help ensure that users are reading the information provided on the pop-up.
Cons to Using a Website Pop-Up
Pop-ups can be attention-grabbing; however, there are several cons to consider if you’re thinking about adding one to your website. Firstly, they can cause your bounce rate to skyrocket. Sometimes, pop-ups take a long time to load or are annoying to close, which could make users exit from your website immediately. Secondly, they are smaller than a website page, so the information included must be short but sweet. This may prohibit you from including full details, which could affect conversions. Lastly, pop-ups are difficult to track. Because they are not their own page, the conversions gained from a pop-up are nearly impossible to track, so it’s difficult to measure how effective they are.
Contact Boston Web Marketing for Professional Marketing Services Today
Catching customers’ attention is always challenging. Luckily, at Boston Web Marketing, our team of marketing experts is trained to find new and innovative ways to market your services to your target audience. To learn more about how Boston Web Marketing can help your website perform, visit our website.