Website popups are a great way to grab users attention as soon as they land on your website. By creating the right popup, you can spread awareness of your products/services, and increase more leads for your business. When making a website popup, it’s important to understand what you are trying to advertise and how you want to do so. Once you have your goals in line, planning an attractive and effective website popup is the next step! Learn below what you should include in your website popup with some important things to keep in mind.
Include Clear Information
All the information on your website’s popup should be simple and clear for those who are reading it. Avoid cramming too much information and spitting lots of words at users landing on your website. Do not make the popup look spammy and cause users to exit your website because they fear it looks suspicious or unsafe for their browsing. Include informative information and clear call to action so users will know exactly where to go if they are interested in learning more.
Keep It Simple & Easy To Read
Avoid having two popups on the website at the same time, and be sure to keep the information simple. Too many words or information on the popup will prevent users from wanting to read it, and click to learn more about it. No one wants to have a hard time closing a popup if there is not a clear “X” or “exit” marked in the top corner. Simple designs and information will attract more users who want to learn more or click to contact you on how to get started. It’s important to think about this popup on both desktop and tablet and mobile devices, where it may be a little less easy to navigate. Ensuring you can easily read and exit/click to learn more about the popup across all devices is crucial.
Use A Colorful and Attractive Design
A popup wouldn’t be a popup if it weren’t intended to grab users’ attention. This will be the first thing they see when heading to your website, so be sure to include colors and attractive designs. Staying true to your brand is always a good idea, but don’t be afraid to branch out and find more colors or bright accents to help the popup stand out even more from your regular website. If you choose to use photos on the popup, it may take up more space from where you plan to add the content. Be creative and try playing around with the image and the text to make it all fit on the popup so that it looks perfectly designed and easy to read.
Offer A Reward/Coupon In Exchange
Another good idea for adding things to your popup on your website is to include some sort of incentive in exchange for them interacting with it. If you are looking to increase emails for your newsletter, consider offering a coupon or a reward for them signing up. This is a win-win because you will now have a new contact for your newsletters and a coupon for their next purchase, which will incentivize them to shop or work with you. Popups can be very beneficial for grabbing users’ attention and keeping them coming back for more deals and services if done well. Getting just their email address is effective, and avoid collecting any other personal information from them.
Get The Most Clicks Out Of Your Website Popup With Boston Web Marketing
If you need help designing a popup for your website, Boston Web Marketing can help. Our team of digital marketing and web design experts will not only create a popup that looks professional but will also generate more clicks for your business. A website popup is a great way to portray that information to users if you want to offer a special promotion or increase awareness of a new product or service. Learn more about how we can help by giving us a call at 857-526-0096 today!