Website popups can be added to the homepage or other specific areas of a website and provide many benefits for website owners. They are intended to grab the attention of the user instantly as soon as they land on the website. Popups can be very visual and creative, or simple and clean, but both will immediately grab the attention as soon as they head to the website. Discover below the different uses of a website popup and how you can benefit from using one today!
Promote New Products/Services
A website popup is a great way to promote your new products or services. For example, if you recently offered a new salon service, not everyone who lands on your website will know about it. By having it be the first thing for users to see, they will be more likely to be interested in it and want to learn more. The popup can introduce the new service briefly and either have buttons to contact you or learn more about it on the website.
Promote Offers/Discounts
Popups are also commonly used to promote offers or discounts on products and services. Companies in the hospitality industry may want to notify users of the advantages of booking directly with them. Offering small discounts of 5-10% off in savings for booking can be advertised directly on the popup. The popup will grab their attention immediately, as will the discounted price on it.
Generate Leads
Generating more leads is a great use of a website popup. These popups can gather information from users such as an email address to join a mailing list, or having them fill out a contact form. It is also a great way to add other buttons on the popup where they can head to different pages and learn more or click to call and contact you directly from the popup itself. Having these popups will grab their attention immediately instead of waiting for them to make a lead on their own.
Alert Users/Give Information
Another use of popups would be alerting users or giving them immediate information. Maybe your business is closed due to a snowstorm, or you want to alert all users of a new location change. A popup is a great way to grab their attention immediately with important information about your business. These also can be used to remind users of cookie use and alert them of that or other warnings along those lines.
Offer Users Help
Helping users is another way a website popup can be used on your website. Offering assistance, such as chat support, can be used as a popup. These are often found in the bottom corners of a web page, and a little shape will pop up to remind users of chat support. This makes it easy for any user who lands on your site to be able to get the help they need. Whether they have a question or cannot find what they are looking for, alerting them to chat support will help them avoid wasting time and frustration.
Popups and Website Design Services With Boston Web Marketing
Are you seeking help designing a popup or website revamp that generates more leads and improves user experience? The team at Boston Web Marketing can help! Our web designers and digital marketing experts know the importance of grabbing users’ attention when they land on your website. With popup creation, you can get the information you want right in their face while promoting your service and improving leads. Learn more about our web design services and how our team can help by calling 857-526-0096.