Blogs and website content are the backbone of your business’s online presence. While it is always important to update your website with new and invigorating content for your audience, old content cannot be forgotten about. Old blogs often are more valuable than newer content, due to increased website authority through existing backlinks, social shares, and domain authority. Keep reading to learn more about how and when to update old blog posts to keep them relevant. If you’re looking for professional marketing services, Boston Web Marketing can help! Visit our website for a free website audit today.
Audit Your Old Blogs
It is important to review old content, especially older content that is performing well and leading to conversions. You can do this by using tools like Google Analytics or Google Search Console. These tools will allow you to see how users are getting to your website, and overall page performance. It is most important to determine which blogs were previously popular, but are declining in performance. Similarly, checking for keyword rankings can also be helpful.
Update Content
When reviewing old content, there are a few key things to look for and prioritize:
Ensure The Content is Accurate
The first thing you should look for when updating old content is making sure the content is accurate. Look to review that any links are still active links. Remove any outdated references, update any statistics that may have changed since the blog was posted.
Expand Content
Consider expanding the blog topic and including additional subtopics based on current trends to make the content more relevant to the present day. Adding additional call-to-actions is always a good idea, and always be sure look for ways to improve the readability of the article. You can also update and add any relevant links to other website pages that are relevant to the topic.
Keyword Optimization
You can also optimize the page more effectively for keywords of interest by updating the title, H-tags, and meta description. Always be sure that your most desirable keywords are included in these important places, as well as throughout your content.
Contact Boston Web Marketing for Help Growing Your Website Traffic
It is important to understand the balance between creating new content for your website, and making updates to existing content. Older blogs can still bring value to your website and act as a major source of traffic, sometimes many months after being uploaded. At Boston Web Marketing, we understand how to capitalize on new and existing content to increase website traffic. Contact our team of marketing experts today!