Conducting an SEO audit for your website is a great way to evaluate what your site has that can benefit its search engine optimization, as well as aspects that need improvement. It is a great means of developing a foundation as to what you’ll be spending however many days or months on to achieve better rankings on search engines such as Google. Examining your website from both a content and technical standpoint can help you develop a comprehensive game plan for achieving your desired objectives in your SEO strategy.
Length of Content
Content that is well-written, informative, and has a decent amount of length to it bodes well for your rankings. Before really considering SEO, many websites tend to have thin content or content that is limited to a few sentences that really provide little to no information. Take note of the length of the content on your web pages as you conduct your website’s SEO audit. Longer, in-depth content tends to perform better because it provides more value to users and gives search engines more context to understand your topic.
Duplicate Content
Duplicated content or content that is literally copied onto other pages/posts can greatly hurt your website’s ranking. It is also downright disinteresting and makes you seem less legitimate to users who are looking to be informed about services/products. Make sure that even if you may have to write similar content to what is already on your website, that it at least be phrased differently and include changes to links/maps/images/etc.
Technical Factors
Whether it be involving alt text for your images, robots.txt, or having sitemaps available for search engine bots to crawl, making sure that all aspects of your website, both the front and the back end, will ensure that any sort of factors that aren’t available on the front end are easily findable on the back end for bots. This not only improves your site’s visibility in search engine results but also enhances overall crawl efficiency. Ultimately, proper backend SEO practices play a crucial role in how well your content is indexed and ranked.
Choose Boston Web Marketing for Your SEO Audits
Boston Web Marketing’s knowledgeable SEO team can provide you with insight and strategy on how to get your website ranked well up in Google rankings. Whether it be through off-site or on-site SEO, our various tactics will surely help your website find the growth it needs. Contact us today at (857) 349-5062.