If you are new to email marketing or are looking for ways to improve your key performance indicators and email performance, you should consider email A/B testing. The best thing you can do when sending emails to potential customers is to have content that is adapted to their preferences so that they convert to your products or services. Using A/B testing, you can get all the valuable information you need to improve your email marketing for your intended audience.
What is email A/B Testing?
Email A/B testing is a marketing strategy to compare different versions of a campaign to your audience. The first version (A) is sent to one portion of the audience, while another version (B) is sent to the other half. This testing can help you optimize your campaigns based on their performance with your audience. Email A/B testing allows you to get clear-cut insight into which version the audience liked more, by how they interacted with your email. Maybe they converted, maybe they read the email, or one had a better open rate. Variables to test while using A/B testing are as follows:
Subject Line:
- Email A/B testing can test for subject lines to see which one generates higher open rates.
Call-to-action (CTA):
- Call-to-action testing to find out which one leads to more conversions.
Content:
- Testing the content in an email to determine which content resonates best.
Image:
- Image testing to determine which image your audience responds to better.
Timing:
- Lastly, timing of the email and which times are the most effective time of day and day of the week.
How does email A/B testing work?
If you aren’t sure where to start with email A/B testing, first select what variables you want to test. Maybe which subject line works best for the audience, or CTA button, images, headlines, etc. Then create two versions of the email with one thing changed and the rest of the content identical. For example, if testing the CTA button, you might create two versions of the email with two different variations of the CTA button. Then divide the email list randomly into two groups, with each group receiving different variations of the email. After sending the emails, collect data as the emails are opened and clicked upon. You can track the open rates, click-through rates, conversion rates, and revenue generated. Based on these results, you can see which variation of the same email campaign performed better.
How can email A/B testing increase performance?
A/B testing email campaigns helps you make decisions based on data-driven results. The insights can help you communicate better with your audience to improve your email campaign results with better open rates, increased click-throughs, and higher conversion rates.
Contact Boston Web Marketing
Our digital marketing team at Boston Web Marketing is here to help you grow your business with targeted, data-driven campaigns. With years of experience optimizing open rates, clicks, and conversions, we know how to create emails that get results. Contact us today at (857) 349-5062 or email sales@getfoundquick.com to get started!