Google Tag Manager is an essential tool for understanding your website’s performance by tracking specific user actions, commonly referred to as conversions. Accurately tracking these conversions provides invaluable insights into what drives your business growth, helping you optimize your strategies effectively. Understanding these digital interactions is key to success! In this article, we will discuss crucial conversions to track, including call tracking, email tracking, and contact form submissions, and how Boston Web Marketing can help with our expert conversion tracking and Google Analytics services!
What is Conversion Tracking and Why is it Important for My Business?
Conversion tracking helps you understand how users interact with your website and what actions they take that are valuable to your business. By setting up tracking for key events like phone number clicks, email clicks, and form submissions, you gain clear data on what marketing efforts are producing results. This allows you to make informed decisions, ensuring your advertising budget and content strategies are directed towards what truly works for your audience.
Click-to-Call Tracking
Tracking phone calls as conversions is vital, especially for local businesses that rely on direct customer communication. You can implement call tracking through Google Tag Manager by setting up a “tag” that tracks whenever someone clicks and calls the phone number listed on your website. This setup allows you to see which pages or website content are most effective in driving phone inquiries.
Click-to-Email Tracking
Tracking email clicks helps you understand user engagement with the email addresses displayed on your website. This conversion tracking method, easily configured in Google Tag Manager, fires a tag whenever a user clicks an email link. It’s particularly useful for service-based businesses, showing direct interest from potential clients who prefer email communication.
Contact Form Submissions
Contact form submissions are often one of the most important conversions to track, as they indicate a direct intent to engage with your business. Setting up Google Tag Manager to track these submissions typically involves firing a tag when a user successfully completes and submits a form. This conversion can also be set up through Google Analytics directly. This conversion gives you concrete data on how many potential customers are reaching out through your website, a crucial metric for any business looking to grow its online presence.
Contact Boston Web Marketing
If you have any questions about Google Tag Manager or setting up conversions on your website, don’t hesitate to contact Boston Web Marketing! Our SEO specialists optimize websites for businesses in almost every industry! Give us a call at (857) 526-0096 or fill out the contact form on our website, and we’ll get back to you as soon as possible.