Your website is the centerpiece of your business. In this day and age, how people find you online and understand the services and products you offer is essential to having a successful business. Online performance is extremely competitive, and businesses need to take any edge they can get to ensure that they’re able to convince their website visitors to convert.
One small change you can make to your website is to include buttons to draw attention to your call-to-actions. For more marketing tips, or to receive professional marketing services, contact Boston Web Marketing. We offer a variety of professional marketing services to help ensure your website is outperforming your competitors. To get started, give us a call at (857) 598-8851.
Does Every Page Need a Call To Action?
The very point of your website is to get users to convert. Whether you’re selling products directly on your website or advertising a service that you offer, the bottom line is that you want customers to convert and buy your product. The only way to get users to convert is to include opportunities to do so. Whether this is an add-to-cart function or a schedule appointment function, it is vital to give your customers every opportunity possible to convert across your website. Every website should have at least one clear call to action per page.
Why Using Buttons is Effective
If you’re looking for the best way to draw website visitors to convert, buttons are a great feature to include. While linking directly to website text has benefits, especially to your SEO strategy, buttons tend to be way more eye-catching and clear. You know exactly where that button is going to take you, and a button makes it easy to find.
Where to Include CTA Buttons on Your Website Pages?
We recommend making the call to action after the introduction section of the page. Typically, this is somewhere between the first and second H-2 tags on the page. This allows website visitors to read a little about the benefits of your business, without immediately thinking about whether they want to convert. Including a secondary call to action at the bottom of the page can also be useful, especially if users have to scroll to finish reading the content.
Contact Boston Web Marketing for Professional Marketing Services
If you’re looking to get a competitive edge and want to improve your online conversions, Boston Web Marketing can help. Our team of marketing experts has extensive experience in growing websites to better positions on search engine results pages, increasing traffic, and growing conversions organically. We offer a variety of marketing services and can create a tailored plan to grow your business online. Call us today!