Are you wondering if Google Local Services Ads are right for your business? Google Local Services appears first on a search engine results page when a user searches for a local search query, such as “HVAC repairs Boston.” A list of trusted businesses in the user’s area will be positioned right above the traditional paid search ads that used to be at the top of the page. When the user clicks on the ad listing, Google asks them to confirm the job they are looking for and makes sure your business serves their area. Here are some of the benefits of getting started with Google Local Services Ads for your business.
Advertisers pay per lead
Pay-per-click is a more familiar ad type that we see with running Google Ads. It can be discouraging to pay for a click that isn’t a good fit and doesn’t convert to a customer. Google Local Services only charges businesses for valid leads. So if a lead is spam or a poor match, you are not charged for the click. GLS ads help connect the right job to the right advertisers to prevent users from looking for the wrong job and outside of your service zone.
Gain trust with Google Guarantee
Google Guarantee is a program that aims to enhance trust and credibility for local service businesses within Google’s advertising. Users will see a green checkmark with “Google Guarantee” along with the local services ad. This allows businesses to benefit from Google’s powerful endorsement, and users see that the recommendation is backed by reputation, because it protects unsatisfied customers for bookings.
Expand the reach of your paid search ads
The GLS ad sits above both the paid search ads and the organic listings. GLS isn’t meant to replace either of these, but the prime position on the SERP may change how people convert later on. Some users may visit your website before deciding if they will choose your business, so they may not convert via GLS, but maybe via your website due to coming up first.
No ads or keywords to manage
As SEO professionals know, keyword research and ad testing can be a never-ending task. GLS ads don’t require this! They automatically trigger when users search for one of the relevant search terms based on the information from your business profile. It can be a broad as “HVAC” or as specific as “ac repair for leaky ac”.
Contact Boston Web Marketing
If you have any additional questions about Google Local Services Ads, please contact our team at Boston Web Marketing today! Our SEO specialist works with businesses in various industries to improve their online presence. Give us a call at (857) 349-5062 or fill out our contact form to get in touch today!