Google Business Profile is one of the most critical elements when running your business. It is essential because it is the first impression customers receive from your business right from the beginning of their search and can significantly help increase brand awareness. Trust us; a good first impression goes a long way. It is okay if your Google Business Profile is weak and lacks detail initially, but it needs to be improved sooner rather than later! Read below to check out our tips and strategies for optimizing your Google Business Profile.
Core Information
The first and most crucial step in improving your Google Business Profile is ensuring your core information is updated and accurate with as much detail as possible. This includes information such as business category, business description, hours of operation, location, and so much more!
Read and Answer Reviews
There’s no better way to interact with your customers than reading and answering reviews on your profile. Not only do receiving and answering reviews improve your rankings, but they also improve your business’s reputation. Customers will feel more comfortable and be more personable to your business, so answer your reviews as soon as possible!
Messaging and Chat Feature
Speaking of being more personable, turning on your Google Business Profile messaging and chat feature may be a good idea. This allows your customers to ask questions regarding your business and provides an easy response process. Another idea regarding questions is to create an FAQ section within your profile. You can include common questions about hours, payment types, contact information, etc.
Provide Photos
There’s nothing that searchers love more than viewing photos on a Google Business Profile! Photos are a great way to promote your business while obtaining engagement; we all know how much Google likes engagement! Post photos of your business logo, building, products, services, employees, and activities your business engages in!
Edit your Products and Services
Your Google Business Profile includes a product and services editing section that shows your customers detailed descriptions of your business’s products. Take advantage of this option and include details about your product, such as its name, category, price, description, and photo!
Add Updates
If your business has any special deals or new activities, include them in your profile! Google offers three types of updates: standard updates, events, and events. These options are perfect for business owners who want to advertise their latest news or special deals that are currently happening on their site!
Contact Boston Web Marketing!
Need help enhancing your business’s search engine ranking and online presence? Our expert optimization team at Boston Web Marketing is here to help! Call (857)349-5062 or complete our contact form to start today!