Your Google My Business Profile is an extension of your business. It is a place where new and existing customers can locate, find, and contact your business. While your profile has a variety of sections for different business elements, one section stands out more than others: the photos. A photo on your Google Business Profile can speak a thousand words and significantly impact your marketing efforts and rankings on search engine result pages. In order to help you maximize your Google Business Profile, the industry experts at Boston Web Marketing have compiled our best practices for photos on your GMB profile.
How To Maximize Your Google My Business Profile With Photos
Try To Use High-Quality Images
As mentioned earlier, a picture is worth a thousand words. This is why it’s crucial to use high-quality images that truly reflect the essence of your business. When selecting photos for your profile, we strongly advise using high-resolution, clear, and professional images. These don’t necessarily have to be taken by a professional, but investing in a professional photoshoot could be a game-changer for your business.
Ensure The Photos You Are Using Are Free Use
If you opt for images from stock photo sites or a simple online search, it’s vital to ensure they’re not infringing on any copyright laws. This means you need to be vigilant about unauthorized use and avoid any brand-name products, sports franchises, movies, shows, and more. Failure to do so could result in Google flagging your profile, leading to serious repercussions.
Avoid Basic Stock Photos Taken From Online
While stock photos may appear polished and professional, they often lack the personal touch and unique character that organic photos can bring. Using photos of you, your team, products, and services can help potential customers better understand your business and what it offers. This personalization can make a significant difference in how your business is perceived.
Looking For A Digital Marketing Team That Can Help Build Your Google My Business Page From The Ground Up? Contact Boston Web Marketing Today!
Let’s build your Google My Business Page and business brand together! At Boston Web Marketing, we have a complete team of digital marketing specialists with a track record of increasing your brand awareness and driving more qualified visitors and reviews to your website, Google Business Profile, and social media pages. If you’re looking for a digital marketing team that can help you implement the best practices for your Google My Business profile, we’re here to help. Contact us today at 857-526-0096 to learn how we can create and maintain a social media strategy that makes sense for your business and its goals today.