We humans learn everything we know through visuals. It has even been proven that our vision is responsible for approximately 80% of what we have learned. Regarding online content, photos, images, and videos have a tremendous impact on our attention span and the success of marketing strategies. Keep reading as we highlight the importance of online photos, images, and videos within online content strategies.
Content Visuals Are Captivating
We can’t help it! Visuals absorb our attention, which we use to understand better online messages. This is precisely why online marketing and branding are so important! People are generally attracted to visually appealing things, so your content strategy needs captivating visuals. When planning your content strategy from the beginning, brainstorm what kinds of pictures, images, videos, and animations should be included to enhance messaging and resonation with your audience. The most common types of content strategies with various visuals include:
- Web content with images and videos
- Emails with videos
- Infographics
- Tweets with images and videos
- Videos on FaceBook
Let’s face the facts! According to a study, visuals are processed 60,000 times faster than text, so by including them, you are more likely to grasp your audience’s attention faster!
Content Visuals Are Preferred Over Text
As mentioned previously, humans prefer visuals over text because they are easier to comprehend and remember. As we all know, the internet has skyrocketed in popularity, resulting in the success of online visuals. They make up a massive percentage of online web traffic, which shows no sign of slowing down anytime soon.
Content Visuals Create Strong Connections
Visuals create connections through emotion and messaging that comprise a brand or business’s online presence, identity, and content. This is how brands and businesses create their “household” names and become recognized online. So when we share visuals across the web with one another, that brand or business receives their credit and noticeability while creating a connection with an audience.
Content Visuals Increase Organic Visibility
Interesting but true: we evolve as Google search evolves. In today’s online world, users are constantly creating ways to use search to their advantage, depending on the topic they are searching for. They are constantly trying to improve their web pages, social media, and search visibility by compelling visuals. Day by day, content visuals are quickly becoming more personalized and dynamic, changing how online users interact with them.
Contact Boston Web Marketing to Enhance Your Content Strategy
Here at Boston Web Marketing, our experts are motivated to enhance your SEO and content strategy performance through various online tools and strategies. Contact our team and take the first step by calling 857-349-5062 today! We are always here for your digital marketing needs and look forward to partnering with you soon!