Every optimizer knows that content is king, but that doesn’t mean that all content is consumed the same way. It is important to work on creating engaging content that helps to improve your SEO as well as increase your conversions and inform your customers about your services and products. With that being said, it can often be difficult to figure out what kind of content is most engaging. Many people post constantly and get little to no engagement, not because they don’t have an audience but because they’re not posting the right kinds of content to catch people’s attention.
Informational/Educational Content
The most engaging style of content is informational or educational content. If your site offers opportunities for continued learning, now is a great time to highlight those options. Sharing valuable insights builds trust with your audience and keeps them coming back for more. Consider incorporating blogs, videos, or downloadable resources to enhance engagement. Similarly, if you sell a service or product, create content that helps answer frequently asked questions about your products. Even if users don’t end up buying a product from you at the time, you’ll establish yourself in their minds as a trusted resource and a company to revisit in the future. Informational content is fantastic for building engagement and interest in your brand.
Positive Content
With a constant flow of overwhelming data and news, many people head to content creators to help provide them with a bit of light. One of the best things you can do to help drive engagement is to create fun, engaging, and positive content that users can interact with. Adding interactive elements like polls or quizzes can also boost engagement and make your content more shareable. It could be a challenge, a joke, or a sweepstakes, but finding a way to spread positivity through your content with a bit of personality can go a long way in establishing your brand!
Societal Content
Many users are paying attention to how companies adapt to changing times with innovation and care. If your company is taking a unique approach, you’ll want to inform users and remind them that we’re all in this together. Creating content that fosters a sense of community has always been highly engaging! Sharing stories of how your business supports customers or gives back can further strengthen that connection. Anything that you’re doing differently from the rest of your competitors to make you stand apart in a societal aspect can help drive awareness to your business if done correctly with content.
Choose Boston Web Marketing For All Your Content Needs
Interested in assistance for your website’s content generation? Reach out to our team at Boston Web Marketing today by contacting us at 857-349-5062. We look forward to hearing from you and assisting with your digital marketing needs!