An email newsletter is a fantastic way to connect with your clients, introduce new products and services, and communicate exclusive promotions that encourage increased bookings and engagement. Check out our key tips for creating an entertaining and engaging newsletter your clients will look forward to opening!
Visible Branding
When developing a newsletter, you should always be sure to display your brand’s logo as clearly as possible. Ideally, this should be toward the top of the email, but you can also include it toward the bottom if necessary. The newsletter should always be visually appealing and encompass the central traits of your business. This can include writing the email with the brand’s identifiable tone of voice and using fun, formal, or interesting design to connect your audience to your brand.
In all, branding should be cohesive and consistent – if you’re running a business in the beauty industry, you’ll likely use lighter, more humorous language than if you were sending out an email blast for a real estate brokerage.
Create A Healthy Educational to Promotional Content Balance
Though the goal of your newsletter may be to get your audience to purchase your new products or take interest in your core services, you should avoid focusing the entirety of your email on promotional material. Include educational or informative content for the majority of your newsletter that gently directs your audience’s attention to the target promotion. For example, offering insight into new team members or business practices, and then following up with your latest sale or special can keep your audience engaged and developing an emotional connection with your content.
Fun & Exciting Email Subject Lines
The first thing your audience will notice when receiving your newsletter is the email subject line. This should immediately capture their attention and intrigue them enough to encourage them to review the newsletter further. A clothing brand that aims to promote the last few days of an ongoing sale can use lines like:
“Your Vacation Request Has Been Approved”
“FINAL NOTICE: You’re Running Out Of Time – This Deal Won’t Last!”
“A Special Treat, Just For You! – Use This Spring Break Promo TODAY!”
To inspire urgency and curiosity, use email lines that appear time sensitive, exciting, or relevant to your clientele’s current life.
Make The Email Feel Personal
Remember, you’re engaging with real people! Include your subscriber’s name in the email whenever possible – this is especially efficient at the beginning of a newsletter, as it serves as an introduction to content. Leaving opportunities for your subscribers to give feedback or write testimonials is another fantastic way to let them know you care about what’s on their mind individually.
Boston Web Marketing Is Here For Your SEO Needs
When your email marketing campaign needs a refresh, Boston Web Marketing is just one call away. We’ll help manage your monthly newsletter, monitor your website rankings and performance, upgrade your content, and manage your paid ads campaigns. Reach out to us today to receive a free website audit!