The way online users search is constantly evolving, which can affect your brand or business’s online visibility. When it comes to local searching, it is estimated that over 800 million monthly searches contain the words “near me” or something similar. The best way to stay visible and maintain success, or increase it, is by focusing on conventional local SEO practices. These types of practices are ideal for businesses with multiple locations. If done correctly, they can lead to boosted local service rankings, an increased number of local customers, and high brand awareness. Even if your business or brand does not have multiple locations, the strategies we have provided below still apply! Keep reading below to gain further insight.
Strategies for Improving Online Visibility
We have highlighted several effective and easy-to-use strategies that you can utilize to boost your business’s online local presence below! Check them out!
Optimizing Your Local Listings
For those who are unaware, local listings are the online profiles of local businesses. They can be found on local search directories such as Google, Bing, Yelp, Facebook, and many more! One of the best strategies for increasing visibility is by claiming your listings across search engines like the ones mentioned above. They can be optimized by containing the following accurate information:
- Name, address, and phone number
- Your business’s service category (example: landscaping)
- Business hours
- Products & services offered
- Links to websites and social media
- High-quality photos and videos
- And more!
Create Local Pages for Each Location
Also known as a local landing page, local pages consist of a web page created for an individual store. It is very similar to local listings, but instead, it is inserted on your website rather than a directory. These types of pages include specific information about that specific store and the surrounding area. They also contain business information similar to what is listed on your local listings. These pages tend to attract high conversions and should include calls to action (CTAs) and buttons that say “order now”.
Install a Store Locator
A store locator is a page on your website that lists all the stores or third parties that sell your products and services, similar to a local page. Its significance includes helping your online users through the customer journey process by providing valuable information about the store and its location. Overall, store locators make both online and in-store purchasing processes easier for your consumers.
Improve Your Local Search Marketing with Boston Web Marketing
Does your business’s local search marketing need improvement? Look no further because Boston Web Marketing is here to help! Our experts have the knowledge and experience to help boost your business’s local visibility to new heights through our various tactics and strategies. Make the first step by calling 857-349-5062 or by clicking here.