Facebook advertising has many different benefits. Whether you’re simply trying to grow your organic presence or you’re looking into a paid ad campaign, there are many options that you can explore within the platform. When considering paid advertising, boosted posts often are the first step a business will take to test out the effectiveness of generating business through Facebook because they are more affordable than running a full paid ad campaign. If you’re looking to boost a post on Facebook, there are a few things you should consider including (or excluding) in your ad to maximize the impact.
This article will review tips and tricks for creating an effective boosted post. If you’re in need of professional marketing services, Boston Web Marketing can help. Our team of marketing professionals can help put together an advertising plan to help your business succeed within your budget. To get started, give us a call at (857) 598-8851.
Understanding the Benefits of a Boosted Post on Facebook
Boosted posts are a kind of paid advertisement exclusively available on Facebook. Instead of paying for a campaign, you can advertise an existing post on your Facebook page to get more exposure. Using a boosted post, you can customize features like your desired audience, and the minimum budget is completely customizable. One distinct feature of a boosted post is that you can add a clickable call to action to the post, allowing customers to get taken directly to a link of your choosing. However, the link is not completely customizable, and users have to choose from a pre-existing list of link CTA options.
Tips for Creating an Effective Boosted Post on Facebook
If you’re looking to advertise on Facebook, but you have a smaller budget, boosted posts are a great option to ensure your post is getting the exposure it needs to drive traffic to your call to action. However, not all boosted posts are created equally.
Limit Characters in Your Ad
Facebook has limitations on how many characters can be included on a boosted post, so it is important to create a streamlined ad with minimal text that still drives potential clients to your CTA. You can find more information about best practices on Facebook’s help platform.
Carefully Define Your Target Audience
Being strategic and specific about your target audience is also important. These parameters narrow down who your ad is shown to, which can help you better reach real customers that are likely to convert.
Be Thoughtful About Your CTA
Adding a call to action to your post is critical for boosting conversions on your ad. However, not all call to actions are created equally. Be sure to evaluate how your potential customers will view your ad, and what kind of CTA makes the most sense for the product or service that you’re advertising. Having a confusing or unclear CTA may make users less likely to click it.
Contact Boston Web Marketing for Professional Social Media Marketing Services
Getting started on social media can be confusing. At Boston Web Marketing, our team of marketing experts will work with you to help develop a plan that meets your needs and your budget. We offer a wide range of marketing services, including organic and paid social media advertising. To learn more, give our team a call at (857) 598-8851.