Urgent care clinics depend on support from the local community. Unlike other business models, urgent care clinics need to be easily found online because most customers are looking for them to treat an urgent condition. Because of this, search engine rankings are vital to an urgent care trying to bring in business. Keep reading to learn more about how to increase search result visibility for an urgent care clinic. If you’re looking for help getting your urgent care clinic found online, Boston Web Marketing is here to help. Get started today by visiting our website and getting a free SEO audit!
SEO Strategy & Organic Search Rankings
If you’re looking to improve your viability on search engines like Google, it is important that you create a plan centered around SEO performance. Search Engine Optimization is a marketing strategy that ensures that the content on your website will adhere to the algorithms of search engines and boost your ranking on search engine results pages as a result. You can learn more about SEO strategies here.
Patient Reviews
When you’re looking for a medical practice, whether it’s for yourself or someone you love, one of the major factors that will help you make your decision between competitors is online testimonials. You want to hear that past patients got quality care so that you know you can trust the clinic to provide the same for you. This is why collecting positive reviews is vital to an urgent care’s marketing strategy. You’re much more likely to visit an urgent care with a 5 star ranking online compared to a 3 star ranking! You can utilize reviews on other platforms like social media and your website to encourage patients to come into your clinic.
Seasonally Relevant Content
In addition to ensuring that your website is optimized for search engine performance, it is important to create original content for your website. A blog page is the perfect place to create content relevant to your services. On your blog, you can create content related to relevant healthcare topics including seasonal health trends like allergies or sunburns. Conducting keyword research will help guide your content plan and determine what searches are bringing patients to your website!
Contact Boston Web Marketing for Professional Marketing Services for Urgent Care Clinics
If you’re looking for more visibility for your urgent care clinic, Boston Web Marketing can help. Our team of marketing experts has experience helping clinics get increased visibility, more organic traffic, and increased conversions. We understand the seasonality of the industry and are ready to help your website excel so you can increase your patient count! Contact us today to get started by calling 857-349-5062!