Google reviews have become an important part of business strategies. This is because people are checking out your reviews and trust other people who are leaving the reviews. That means it is important for you to encourage your customers to leave reviews. Reviews influence customer trust and if they are good reviews, they bring opportunities to you and your business. Customer reviews on Google offer many benefits for small businesses like yours, here’s how:
Influence search engine rankings
Google reviews can influence your SEO and how your business ranks on search engines. The Google Local Pack appears before search results, as a small business you have a lot of competition to be on the Map Pack. Positive reviews can make you rank higher, for example, if your business offers a particular product or service that you’re trying to rank in search for, positive reviews that mention that product or service can make your ranking higher.
Build trust and credibility
Google Reviews helps to show potential customers that others support your business. Reviews are a form of social proof, it gives an understanding that other people are also using your product or service and can encourage them to trust you. Seeing the reviews will inform customers about your company, and they may even provide answers to their questions. Responding to the reviews is a great way to show others that you care and appreciate them.
Help customers understand products
Google reviews are one of the first things someone looks at before clicking on your website. When having reviews for people to look at gives them a glimpse at what business looks like with you. Think: Would you buy something without reading the reviews first? Highlighting positive reviews from satisfied customers builds reality, quality, trust, and a level of familiarity. When a person checks out your reviews about your products or services and sees positive reviews they are more likely to purchase your product or service.
Increase website traffic
Good reviews can help attract more customers to your website. When more people interact with your website, it signals to Google that you are relevant to the customers who see you in search. When others see good reviews they are more likely to purchase your products because you built trust. This can increase your rankings, so the better your reviews, the more people are likely to click through to your website.
Work With Boston Web Marketing
If you are looking to improve your SEO strategy and rank better on search engine result pages, Boston Web Marketing is here to help! Reach out to us today to begin your road to better SEO results! Call us at 857-349-5062 or fill out our contact form to learn more about our services.