Normally, when you think of social media, you may not think SEO can go hand in hand with it. That being said, if used properly, yes, social media can be a powerful tool for increasing your search rankings. In this article, we’ll discuss some great tips you can begin implementing on social media today to start seeing amazing search results!
Post Quality Content for More Traffic
Posting high-quality content on all social media platforms can greatly help increase the overall traffic you are getting. More traffic and engagement on your posts can help you garner a large audience. Once your audience gets larger, you can even start to post the blogs that you are publishing from your website. The more people that view your blogs, the more Google will make your website discoverable in searches.
Use Social Media for Local SEO
Social media is used for Google referencing, meaning that keeping your information consistent across all platforms is that much more important. Having the same name, phone number, and address can improve your discoverability. When everything is consistent, it is much easier for Google and other search engines to understand precisely where your local audience is. This means you’ll appear much more in local searches for the product or service you provide.
Engage and Build Relationships
By building relationships in the social media community, you are building a strong network. The more people you connect with, the more likely people are to visit your website and help you gain more authority in search results. You can even connect with other business owners, which in the future can help you build more backlinks for your website. Backlinks are great for results, especially when they happen organically through making connections and posting content.
Create Engaging Videos
A great idea also is making quality videos on websites like YouTube. Search engines promote YouTube videos heavily, and if some are attached to your website, that can grow your business even more. If you gain views on your channel, you’ll start to have a place to engage with your audience. Search engines will link many YouTube videos along with your website, making it even easier for you to gain a higher search ranking on the first page.
Get Professional Help
Lastly, a great way to ensure you are getting the absolute best help and advice is by hiring a professional marketing team. A team like Boston Web Markting has the best services to help your business. They are adept at all things social media and SEO. Therefore, if you’re looking to maximize your social media and search results, they are the team for you! Give us a call today or submit a contact form to get started.