All social media platforms can be uniquely helpful for garnering increased traffic to your website and encouraging conversions. Instagram in particular is one platform influencers and marketers alike turn to so as to further engage with current and prospective clients. If you’ve experienced steady traction on your brand’s Instagram profile but seem to have hit a rut, there are a few key fixes you can make to get your followers engaged with your content again.
Post Frequently
A crucial part of maintaining an Instagram account people want to interact with is posting frequently. At a minimum, you should post on your social media profiles around twice a week. When your account and content are more visible, your audience is more likely to review your posts and follow your calls to action.
Offering frequent posts also gives variety to your content. If you running a restaurant, for example, your audience will probably be reluctant to engage with your content if you’re only posting about this weekend’s upcoming specials. Multiple posts throughout the week leave room for dish highlights, cooking tutorials, and testimonials, all of which grab attention.
Create Interactive Posts
To get your followers to engage with your content, you must give them a reason to. Instagram is a great platform for conversing directly with your audience and asking for their feedback. Many brands tend to focus on creating content for their timelines, but taking advantage of Instagram Stories can be a useful method for boosting digital engagement. Consider hosting polls for your audience: real estate businesses can ask their followers to vote on their favorite properties; spas can inquire about their follower’s go-to treatments; restaurants can ask their audience to choose this week’s drink special.
Live streaming on Instagram is another fun way to spark immediate engagement with your brand. Business owners who are unveiling their new storefronts can give their followers a live tour of the space, and medical spas can guide their prospective clients through a facial or massage treatment in real-time.
Understand Your Audience
Before creating a content strategy of any kind, you must think critically about what your followers and potential customers are looking to see. Health and wellness business owners like therapists will likely attract an audience that wants to develop a more personal connection with them – because of this, you’ll likely see other popular therapists and counselors on Instagram create reels answering common mental health concerns and addressing their audience directly through this visual content.
Other businesses, like home remodeling companies, may post a lot of content that addresses the services they offer and the materials they use. They may break down the difference between vinyl or fiber cement siding, and you’ll likely see before-and-after posts of their recent projects. Avoid posting content that may be trendy but doesn’t align with your brand or values.
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