Marketing strategies inherently include some trial and error. When adjusting your strategy with the intention to grow your organic traffic, it can take months before you see results. Now that the end of the year is upon us, it is important to understand what Key Performance Indicators (KPIs) you should be paying attention to in order to gather how successful your marketing strategy truly was at growing your organic growth and boosting traffic to your website.
If you’re looking to grow your organic traffic, Boston Web Marketing can help. Our team of marketing experts has experience with using data to create trackable results and improve your organic traffic year over year. To get started, contact us by calling (857) 598-8851.
What Are KPIs?
Key Performance Indicators (KPIs) are a vital part of any marketing professional’s role. Tracking your KPIs over time is what will tell you how your website is performing month over month. If you use platforms such as Google Analytics 4, Google Search Console, or any other platforms to pull performance data from your website – it can be overwhelming to decipher what numbers actually matter. However, being able to track your performance year over year is the only way to improve your marketing strategy in the future by identifying areas where you succeeded and areas that need improvement.
Key KPIs to Focus On
Organic growth is the bread and butter of a successful marketing plan. Anyone can have a large ad budget, but having new customers find your product or service based on organic performance is vital. If you’re tracking your year-over-year growth, here at the top KPIs to pay attention to:
Sessions (sorted by User Aquisition Source): These two metrics are closely related and when your total sessions are broken down by traffic source, will show you detailed information about how customers are getting to your website.
Conversions/Key Events: How many customers who come to your website are actually converting and buying your product or hiring you for your service?
Top Performing Pages: What pages are performing organically and how many clicks, impressions and conversions are they bringing to your website?
How to Adjust Your Marketing Strategy to Boost Organic Traffic in 2025
If you’re not seeing the results that you want from your website, or you’re looking to scale your business and grow organically, there are a few things you should evaluate. Firstly, take a look at your top-performing pages. You can find this metric in Google Search Console and it will tell you what pages are performing well. Are there any pages on your website that customers are finding especially valuable? What pages are converting the most? Improving your online content based on what is already converting is a great place to start. Additionally, take a look at your top queries. You can also find this metric on Google Search Console. Consider what your customers are searching for to find your website or product and find ways to incorporate these terms into your content moving forward.
Contact Boston Web Marketing for Professional Marketing Services
If you’re reviewing your marketing plan and not happy with where your traffic or conversions stand, Boston Web Marketing can help. We are experts in growing websites to improve their organic acquisition through SEO marketing techniques. Our marketing experts have experience with companies of all sizes and in every industry. To get started, give us a call at (857) 598-8851.