You’ve noticed your website traffic is on the rise recently, and even your search rankings are reaching new heights. However, your conversions just aren’t matching the same level of growth. What gives? We’ve detailed some common website issues that may be hindering your conversion and lead growth in 2025!
You’re Not Using Grammar-Checking Tools
Proofreading can be one of the most tedious and time-consuming parts of creating content, especially when you’re working on lengthy blogs or marketing copy. Even the most skilled writers can miss small errors! But those minor mistakes can have a major impact on your business. Poor grammar, spelling issues, and awkward phrasing can cause potential customers to lose trust in your brand, ultimately costing you valuable leads and conversions.
By installing a grammar-checking tool, you can streamline the entire editing process while ensuring your content is polished and professional. Tools like Grammarly provides instant feedback on grammar, spelling, and punctuation while also offering readability suggestions to make your message clearer and more engaging.
The free version of Grammarly is perfect for basic corrections, but Grammarly Premium takes things a step further with advanced suggestions tailored to tone, clarity, and style. For business owners looking to blog consistently or publish high-quality web content, this upgrade can be a game-changer. If content creation isn’t your strong suit, investing in Grammarly Premium is a smart way to boost both the quality of your writing and your conversion rates.
Your Contact Form Is Too Complicated
When it comes to generating leads, simplicity is key, especially with your contact form. A form that’s too long or overly complicated can quickly scare off potential customers, costing you valuable conversions. People want to get in touch fast and hassle-free, and if they’re met with a wall of questions, they’ll likely abandon the process altogether and move on to a competitor.
At a minimum, your form should include the essentials: name, phone number, email address, and a message field. If you want to streamline your process further, you can add a small checklist for things like requested services or appointment preferences. Be sure to keep your form quick and easy to complete.
It’s also important to remember how people are accessing your site. Many users will be on their phones, often while multitasking or on the go. If your form feels tedious or confusing, they’ll likely give up before hitting “submit.” A clean, mobile-friendly design makes it easy for potential leads to reach out without frustration.
Your Social Content Lacks Imagination
Consistency is essential for building trust with your audience, but when it comes to converting followers into leads and paying customers, variety is just as important. Suppose your social media content starts to feel repetitive. In that case, whether you’re posting about the same topic over and over or recycling the same infographic every couple of weeks, your audience may lose interest and stop engaging altogether.
This lack of engagement doesn’t just hurt your reach; it can directly impact your ability to generate leads and conversions. When your feed feels stale, potential customers might assume your business lacks innovation or that you’re not actively invested in providing value. Over time, this could lead them to seek out competitors who offer more dynamic and engaging content.
If you’re having trouble creating fresh social content, competitor research can be extremely helpful in this regard. Don’t be afraid to check out what other brands or influencers in your niche are doing! While you don’t want to copy another brand outright, finding inspiration in others is fair game. Think of it as market research: you’re learning what resonates with your target audience and figuring out how to put your own unique spin on it.
Reach Out To Boston Web Marketing Today!
Don’t let your current lack of conversions get you down: Boston Web Marketing is here to help. At Boston Web Marketing, we specialize in assisting businesses with upgrading their online presence and getting the attention they deserve. Our team is skilled in every aspect of digital marketing, from crafting engaging content for your website and social media to handling the behind-the-scenes technical SEO work that boosts your search engine rankings and drives more traffic to your site. Contact us today to receive your FREE website audit!