Developing blog content for your website every month can feel tedious. Often, it feels as if you’ve already written about every piece of subject matter imaginable. However, if you own a website for a beauty or esthetics-related business, you’re in luck! There is an abundance of fun and informative content topics you can utilize to drive traffic to your site. Below are a few simple categories you can use to develop educational and interesting blog content that your website visitors will look forward to reading.
Beauty Tips & How-To Guides
Not everyone is a beauty guru, which is why creating blogs that have a collection of tips and tricks can be one of the most fruitful organic content options for your website. As a spa, salon, or beauty business, your goal would be to create a how-to guide about a concern or problem that is directly related to a service you offer. For example, if you are a med spa and offer acne facials, you can create a guide that discusses the best ways to care for acne-prone skin. This gives you an opportunity to talk about how your acne facial services can help relieve skin congestion and other acne-related issues.
Service Insights
Though you likely have a page on your website that briefly reviews the services you offer, creating a blog post that specifically highlights a particular service you offer or are looking to promote can be a useful way to boost interest in that treatment. For SEO purposes, research some of the most on-trend beauty services and topics in your target service area. Then, review the services you offer, and choose a treatment that is relevant to the latest search trends.
In this blog, you can answer frequently asked questions about the service. If you offer skin tightening and body contouring services, such as PRX Derm Perfexion or CoolSculpting, you may want to include answers to questions such as:
- “Is this treatment painful?”
- “Who shouldn’t use this treatment?”
- “How long is the recovery process?”
- “How many treatments are necessary to see results from this service?”
Having a collection of blogs on your site that explore your services is a great way to gain trust with your audience while increasing your digital presence for relevant, long-tail keywords.
Product Reviews
Along the same lines as service insights, it’s a great idea to write about products you use or have for sale at your spa or salon. You can assign a staff member to try a product you offer for an extended period of time and have them document their real-time experience with photos to back it up. Salons that offer protein treatments can develop reviews that discuss how their core product strengthens and restores the hair; spas can highlight facial creams or masks that they use by reviewing their efficacy.
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