If you’re running a website or managing SEO for clients, you already know that blog content plays a huge role in attaining organic traffic. That being said, coming up with blog topics that people are actually searching for (and want to click on) is easier said than done. That’s because high-performing blog topics require more than just creativity. They require strategy, SEO tools, and a comprehensive understanding of what your audience wants. In this blog, we’ll explore 4 key methods that you can use to generate traffic-driving blog topics.
Use Google Trends
One of the best free tools for finding timely blog topics is Google Trends. To get the most of out this tool, set your filters to the country you’re in and narrow the timeframe to the past 30 days. Additionally, choose a relevant category. For example, pick “Health” if you’re writing for a health-care related site, or pick “Food & Drink” if you’re writing for a restaurant. This is particularly useful for finding seasonal content ideas. In early spring, you might see a spike in interested for topics like [pollen allergies] or [outdoor restaurants near me].
You can also use the search bar to enter partial questions like [what causes] or [how does], and you’ll see rising related queries. These trending topics often make great foundations for timely blog posts that answer questions your audience is actively searching for.
Use Google Search and “People Also Ask”
Sometimes the best ideas come directly from Google search result pages (SERPs). Start typing a partial question or keyword phrase related to your niche into the Google search bar, and pay attention to the autocomplete suggestions. These are actual searches that users commonly type, and they can serve as instant inspiration for blog titles.
Once you hit enter, scroll down to the “People Also Ask” section. This box can be a goldmine of related questions that you might not have considered. Keep clicking on different questions to reveal more and more options. For example, a simple search like [how long do allergies last] could lead you down a rabbit hole of related topics like [can allergies cause fatigue] or [when do spring allergies start]. All of these can easily become traffic-generating blog titles with the right SEO strategy behind them.
Use Keyword Tools Like Ubersuggest and Semrush
If you’re looking for data-backed ideas, keyword tools like Ubersuggest and Semrush are incredibly helpful. Ubersuggest gives you one free search per day and is especially helpful when you’re stuck in a rut. After searching for a broad term (like allergies), navigate to the “questions” tab to view a list of commonly search queries along with their search volume and competition level.
Semrush offers even more robust insights, especially if your agency or company pays for an account. You can explore keyword variations, analyze content gaps, and identify long-tail queries that are both low competition and high intent. By comparing the search volume and keyword difficulty, you can hone in on blog topics that have the best chance to perform in organic search.
Use ChatGBT For Brainstorming
AI tools like ChatGBT can be helpful during the ideation process, especially if you give it detailed prompts. For example, you might ask “can you help me come up with blog topics for a boston restaurant during the summer?” From there, you can keep refining your prompt to get more specific suggestions. Remember, while ChatGBT can be helpful for inspiration and brainstorming, it should never be your go-to for writing entire blogs, especially when it comes to quality, originality, and EEAT. Use this tool as a starting point, then take those ideas and build them into well-researched, SEO-optimized content.
Get High-Traffic Blogs With Boston Web Marketing
Coming up with blog topics that drive traffic is all about using the right tools and strategies to find what your audience is already searching for. By applying these methods, you’ll not only build a stronger content strategy, you’ll also position your website as a trusted resource, leading to more traffic, better engagement, and long-term SEO success. Are you looking for a professional agency to handle your content writing? Boston Web Marketing has you covered! Our digital marketing specialists have extensive experience with SEO strategies that can help increase your website traffic. Call us at (857) 349-5062 or email us at sales@getfoundquick.com to get started today!