Whether you’re running an urgent care, advertising a hospital, or a pediatric practice, blogs should be an essential part of your marketing strategy. Blogs inherently target common search trends, and in healthcare, there are a lot of trending topics! However, if you’re struggling to come up with engaging content or aren’t sure if you’re writing about the right topics, keep reading to learn more about how to generate content ideas for the healthcare industry. If you’re looking to take your online performance to the next level, Boston Web Marketing can help. We offer a variety of marketing services to help your website grow and perform! To get started, visit our website and get a free SEO audit!
Use Google Trends
If you’re stumped on what to write about for your company blog, you’re not alone. In healthcare, there are often trending searches that can help guide you in the right direction. Google Trends is a free tool that shows you what is trending in Google search results. It lets you filter by industry, and gives healthcare its own category. Simply filter by timeframe and industry, and get an idea of what is trending so that you can capitalize on the current trends!
Focus on Seasonality
Healthcare is very seasonal. This means that you need to adjust your content accordingly. For example, talking about spring allergies in December likely won’t get many clicks, but focusing on flu symptoms in September probably will! Focus on the general seasonality in the industry, and avoid creating content too specific to your center to cast the broadest net.
Phrase Your Blog Titles as Questions
One strategy that we have found very successful has been framing blog titles as questions. Many searches about healthcare include questions about common symptoms for a disease, whether the symptoms the person is experiencing are normal and whether they should seek medical care for their symptoms. Your blog title is more likely to match a healthcare search if it’s phrased as a question, which can help boost your SERP rankings!
Contact Boston Web Marketing for Professional Marketing Services
Are you struggling to come up with meaningful organic content for your website’s blog page? Our team of marketing experts can help. We have experience creating impactful content for many different industries, including healthcare! Get started by giving us a call at (857) 598-8851.